Before integrating OneSignal’s Web Push notifications, YouNow relied on email to notify users when a broadcaster they followed went live. Because these are time sensitive broadcasts, YouNow needed to notify specific groups of fans as soon as their favorite broadcaster went live. Sending emails to a younger demographic turned out to be incredibly ineffective and, because their platform relies upon a live peer to peer connection, YouNow began to explore other options to notify and engage users for the web.
"Push is core to our platform and we’ve seen that users don’t mind these notifications because they are in control of whether they join any broadcast," explained Peter Watts, Platform Lead at YouNow.
After installing OneSignal’s Web Push SDK, YouNow was able to increase their engagement and conversion rates for the web at almost an equivalent level as their mobile platforms. They increased retention by 19% - and they saw a 5% increase in time spent on the platform with users who came through web push.
Introducing Web Push was very easy to do and the impact was very clear. If you compare the amount of effort to the amount of impact, it was an unparalleled ROI to everything else we’ve tried.
Like many companies, YouNow didn’t see building their own push notification system as core to their business. Keeping up with changes to how browsers implement Web Push and ensuring delivery reliability were too important to be left to their busy internal product team.
With the help of OneSignal’s documentation and self-service setup, YouNow was able to research, review, and test the product without even using a credit card.
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