Product Hunt combines push with email to double re-engagement

Product Hunt began using push notifications in 2016, but it was a bumpy start. They initially used another vendor, but the messages weren't sending to all devices. They switched to OneSignal and never looked back.

After implementing web push notifications, Product Hunt wanted to go beyond simple re-engagement notifications to improve retention.

Using OneSignal’s API, Product Hunt was able to automatically target users to send personalized alerts, regardless of whether that user was on a mobile device or a web browser.

Using OneSignal’s dashboard, Product Hunt was able to evaluate the quality of each notification sent to each user segment, identifying patterns in the data and replicating the best performing types.

Because OneSignal offered a unified interface for web and mobile along with performance metrics, Product Hunt was able to do this while avoiding the headache of having to update or maintain different systems.

As with many other web platforms, email drove a significant amount of traffic back to Product Hunt every day. Push notifications have been proven to re-engage users and drive a similar number of sessions as email and active social media channels.