Building Deeper Community at Product Hunt Using Web Push

Case Study

In 2016 Ryan Hoover and his team at Product Hunt were looking for new ways to bring users back to their site that also added value to both the user experience and the broader community. As a popular destination for early adopters, they knew push notifications could be a powerful channel to engage users across their web and mobile applications.

Screenshot producthunt
PRODUCT HUNT: A community for new product creators and enthusiasts

Implementing Web and Mobile Push in 2016

Web Push Notifications were on Product Hunt’s radar since 2013, but it wasn’t until 2016 when they decided to implement them. Product Hunt initially used another vendor, but experienced several technical issues and couldn’t send to all devices. They then switched to OneSignal.

Product Hunt is the place to stay up-to-date on what's new in tech with an active community of people sharing and discussing what's new and cool, every day. Push notifications have been an effective way to keep our community informed the moment a notable product launches or when users are mentioned in the comments.
Ryan Hoover
Founder, Product Hunt

Data-Driven Retention

After implementing web push notifications, Product Hunt wants to go beyond simple re-engagement notifications to improve retention.

Using OneSignal’s API, Product Hunt is able to automatically target users to send personalized alerts to, regardless of whether that user is on a mobile device or a web browser.

Using OneSignal’s dashboard, Product Hunt is able to evaluate the quality of each notification sent by each user segment, identitying patterns in the data and replicating the best performing types.

Because OneSignal offers a unified interface for web and mobile along with performance metrics, Product Hunt is able to do this while avoiding the headache of having to update or maintain different systems.

Push Notifications + Email Campaigns = Double the Results

As with many other web platforms, email drives a significant amount of traffic back to Product Hunt every day. Push Notifications have proven to re-engage users and drive a similar amount of sessions as email and their active social media channels.

It's incredibly difficult to build a sticky product. Similar to email, browser notifications can be an extremely effective way to bring people back to the site. I'm surprised more product builders aren't using them.