Industry
Media & entertainmentUse case
Confirmations & updates Re-engagement RetentionMessaging channel
Mobile push notifications Web push notificationsRegion
North AmericaAbout Nexstar Digital
Nexstar Digital is the #1 local broadcaster in the US, distributing news, lifestyle and entertainment content to over 133 million people per month. To reach this massive audience, the company delivers stories through its broadcast media, digital, and mobile channels.
As the news ecosystem has been in full flux over the past few years, local newsrooms have increasingly found themselves competing with alternative news providers such as larger outlets, social media platforms including Facebook and Twitter, and other nontraditional sources including online forums. In such an oversaturated media ecosystem and with more consumers turning to their mobile devices to consume their news, Nexstar Digital has stepped up their mobile engagement strategy.
A significant part of their distribution strategy is the deployment and maintenance of 122 “owned and operated” mobile apps. Each app is affiliated with a local news station, which operates at the regional market level to deliver news to a local user base.
