Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.

It's vital that in the beginning stages of using an app a customer should be shown the value that they can be getting so the product ultimately becomes something that someone will use all the time.

Your push notifications must both be personalized and delivered at optimal times if you want to generate high open rates.

Instead of interrupting your users with a random or irrelevant in-app message, you could actually use a wealth of user data to create targeted in-app messages that actually add value, further increasing engagement many times over.

OneSignal can be fully integrated with your user database, data management platform (DMP), or customer relations management tool (CRM).