Customer Engagement Blog

Your one-stop shop for customer messaging and engagement tips, marketer how-to guides, industry news, OneSignal product updates, and more.

Messaging Strategy

RCS Approval: Which Carriers Support it & How to Get Access

RCS is transforming text marketing with rich, branded messaging. Here’s what to know about carrier approval and sending RCS campaigns successfully.

Latest Articles

Messaging Strategy

An Open Letter From Your Ignored Push Notification

"Me, spammy SMS, and tone-deaf email sit around in a circle and talk about how much we don’t need your attention. It’s super healthy actually."

Top Mobile App Features Users Actually Want (And Will Pay For)

Mobile app users have more choices than ever, but their expectations are higher too. According to recent industry research, apps that deliver a seamless, personalized, and omnichan...

7 Powerful Messaging Tools That Skyrocket Mobile App Growth

In the competitive mobile app market, effective communication with users can make the difference between an app that thrives and one that gets lost in the crowd. The right messagin...

Messaging Strategy

RCS vs. WhatsApp Business: When to Choose Each for Your Messaging Strategy

Explore the strengths of RCS and WhatsApp Business to optimize your customer engagement strategy across different markets.

The Best Retention Strategy for You—Based on Your Actual Marketing Role

A map for unlocking the most impactful omnichannel strategies based on your exact role, so you can do more of what moves the needle.

Messaging Strategy

WWDC 2025: New Release Recap & Why iOS 26 Matters for Mobile Engagement

Explore the major iOS 26 announcements from WWDC 2025 and their implications for mobile brands and developers.

Messaging Strategy

How to Get Approved for RCS: 5 Tips to Streamline the RCS Approval Process

Ready to apply for RCS messaging? These expert tips will help you streamline the approval process, avoid common pitfalls, and get launched faster with OneSignal.

You’ve Built the Feature… Now Make Sure it Sticks

Learn how to boost adoption of newly launched app features using smart, personalized, and timely messaging strategies.

Messaging Strategy

Google Engage SDK Expands to More Markets: What it Means for App Marketers

This week at Google I/O, Google announced the broader rollout of its Engage SDK, giving more developers around the world access to powerful tools for deepening user engagement on Android.

Messaging Strategy

View All Messaging Strategy Articles

Messaging Strategy

RCS Approval: Which Carriers Support it & How to Get Access

RCS is transforming text marketing with rich, branded messaging. Here’s what to know about carrier approval and sending RCS campaigns successfully.

Messaging Strategy

An Open Letter From Your Ignored Push Notification

"Me, spammy SMS, and tone-deaf email sit around in a circle and talk about how much we don’t need your attention. It’s super healthy actually."

Messaging Strategy

RCS vs. WhatsApp Business: When to Choose Each for Your Messaging Strategy

Explore the strengths of RCS and WhatsApp Business to optimize your customer engagement strategy across different markets.

Messaging Strategy

WWDC 2025: New Release Recap & Why iOS 26 Matters for Mobile Engagement

Explore the major iOS 26 announcements from WWDC 2025 and their implications for mobile brands and developers.

Stay updated on the latest messaging strategies

Features & Updates

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Features & Updates

What’s New: Why We Win Awards for Fastest Implementation

A new quarter means new, exciting features and enhancements to accelerate your growth. Find out what we've been cooking up these last couple of months.

Features & Updates

What’s New: Unlocking New Messaging Possibilities with OneSignal

We've introduced new features that enable you to schedule campaigns with precision, streamline your workflow, and maximize the impact of your messaging.

Features & Updates

What's New: Building a More Powerful & Personal Journey Experience

As we wrap up another dynamic quarter at OneSignal, we are excited to announce a series of powerful new features designed to enhance your customer engagement strategies.

Features & Updates

How to Earn OneSignal Badges

Learn how to earn OneSignal badges to showcase and celebrate your hard work as you become a user engagement guru.

Development

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Development

Building Journeys

Learn all about the engineering details behind our cutting-edge Journeys product.

Development

Rust Concurrency Patterns

These are some common concurrency patterns that you may find yourself reaching for when writing async Rust.

Development

Migrating an Endpoint from Ruby to Go

Learn about how we migrated our "on session" endpoint from Ruby on Rails to Go.

Development

Everything Game Developers Need to Know about Push Notifications and Customer Messaging

How game developers should use push notifications and other channels on iOS and Android to re-engage and retain players.

Integrations

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Integrations

Explore our New Partner Directory

We've expanded our partner directory to include 65+ partners in different categories. Learn how to leverage our Channel Partners, Technology Partners, and Strategic Alliances.

Integrations

What Should You Expect From the New WordPress Updates?

OneSignal supports WordPress 6.0 — find out about the latest WordPress release and how to take advantage of our web push plugin.

Integrations

OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle

With this new integration, craft more targeted and customized messaging experiences throughout the customer lifecycle.

Integrations

Announcing the OneSignal + Segment Integration

Use this integration to create more personalized and relevant messaging campaigns.

News

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News

OneSignal Named One of HubSpot's Essential Apps for Marketers

We're proud to announce that OneSignal has been named one of HubSpot's Essential Apps for Marketers

News

Elevate Your iOS Live Activities: Exciting Updates for Apple Watch in 2024

What you should know about Live Activities on WatchOS 11.

News

Easily Switch from Twilio Notify to OneSignal

Twilio announced that the Notify API will officially sunset on April 25, 2024. Learn how and why to easily migrate to OneSignal.

News

What You Should Know About the FCM Deprecation

Firebase announced its plan to terminate the usage of legacy Firebase Cloud Messaging (FCM) APIs, effective from June 20, 2024. Learn what we're doing to support the migration to HTTP v1.

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Messaging Strategy

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Features & Updates

Development

Integrations

News

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