Push Notification & Messaging Blog

OneSignal helps 850,000+ developers send over 5 billion push notifications every day. Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.

Our Growth team has analyzed data from over 118 billion messages sent over a 4-week period and broken down how the usage of OneSignal’s robust features can result in a significant increase in user engagement.

This holiday season is all about giving, but more importantly, it’s also the best time for companies to attract shoppers to buy their products.

These days, people want to see eye-catching visuals or big-brand logos they quickly recognize. Even if your users use and trust your app or website, they might not notice your notification if it doesn’t stand out from the other notifications that they get throughout the day.

Well-timed, relevant, and valuable content can make the difference between an enthusiastic customer base and an army of annoyed users tapping “uninstall”. Using tools like in-app messaging, you can send this type of content directly within your app.

To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.

The last thing you want to do is cobble together a message with an image, blast it to everyone, and have your notification look weird to at least half of your user base.