Push Notification & Messaging Blog

While both OneSignal and Braze provide advanced tools to deeply engage with users, each product is curated towards entirely different customer journeys.

With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.

With Valentine’s Day just around the corner, people are surely looking to impress their loved ones. Now is the perfect opportunity to send your users some love with customized push notifications

Politicians and their campaigns have traditionally grown their base through channels like television and print ads, but new advances in digital media and technology have created other opportunities for politicians to spread their message nationwide.

HBO's John Oliver tackled push notifications this past week "Push Notifications are good for news organizations and apps to keep subscribers of important and time sensitive information" said Oliver.

OneSignal helps 850,000+ developers send over 5 billion push notifications every day. Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.

Our Growth team has analyzed data from over 118 billion messages sent over a 4-week period and broken down how the usage of OneSignal’s robust features can result in a significant increase in user engagement.