In an average week, push notifications convert to 1,800 orders. Approximately 8% of their total rev comes from app push notifications; an additional 3-5% of their monthly rev comes from web push notifications.
Evino has performed extensive testing to optimize conversion through push notifications, which serve as an essential source of revenue.
They leverage OneSignal's robust features to ensure their messages are both relevant and timely. Evino sends a general push notification every day, plus 3-4 personalized notifications per week. Users are segmented by location and how frequently they engage with the app.
OneSignal gives you a lot of options, from segmentation to personalization - it delivers everything we need.
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