Mic’s New Approach to News with Rich iOS Notifications

Case Study

Mic was born out of the recognition that the old models of journalism had become less engaging and relevant. While maintaining the rigor and commitment to original reporting and championing essential fact finding, Mic gives voice to critical news stories from modern and diverse perspectives.

In 2016 Mic launched a new version of their MicCheck App, now called Mic, to take advantage of iOS 10's new rich notifications. As a millennial-focused publisher, Mic wanted to create a full news reading experience for an audience that is notoriously hard to engage.

Videos, Text and Images Delivered to the iPhone Lock Screen

With iOS 10's rich push notifications powered by OneSignal, Mic allows readers to watch short videos and view news summaries right on the iPhone lock screen. Users can then decide to jump directly to the same content in the app, or continue to browse stories on the lock screen.

Slideshow
MIC USES iOS RICH NOTIFICATIONS TO DELIVER NEWS SUMMARIES THAT USERS CAN RATE AND TAP INTO

We think we've hit on something with this very frictionless system of consuming the content on the lock screen. The idea is that you can quickly get the story without tapping in, so it should be pretty quick to get what you need to get from that notification and move on.
Cory Haik
Publisher

Mic's users can follow up to 12 different topics to receive personalized news updates on the homescreen. As different news topics become more relevant throughout the year, Mic can send users another notification asking if they want to opt-in to a given topic, say the Olympics or the Oscars.

Increasing Time on Site With Web Push Notifications

In addition to the iOS notifications, Mic also utilizes desktop web notifications to notify users of stories they may be interested in. According to Mic when a user comes to a story from these browser notifications they spend 10% more time engaging with the content than users who come from other sources.

Notifications web
WEB NOTIFICATIONS ALLOW MIC.COM TO OFFER A SIMILAR EXPERIENCE TO THE APP

We've had a great experience working with OneSignal. They are very responsive with our needs as a company and they helped out tremendously anytime we had technical implementation questions.
Dan Phillips
Product Engineer