About Lawrence Hung

With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.

With so many user communication channels to choose from, how do you identify the best one for each use case? Learn how mobile push, web push, email, SMS, and in-app messaging compare.

This holiday season is all about giving, but it’s also the best time for companies to attract highly motivated shoppers. With weeks to go before Christmas, this period is the hottest time of the season as people hunt for last-minute gifts that they want to give to their loved ones.

With COVID-19 causing most to shelter indoors as they look to find deals on Black Friday, here are 5 best practices on how to reach customers as this shopping holiday becomes more of a digital experience.

Despite offering 20X the CTR of push notifications, just one-third of mobile apps use IAMs. By ignoring the technology, they’re missing out on a lot of results.

How do you keep prospects engaged in a world of fierce competition and short attention spans? Here are 5 reasons to integrate push notifications into your marketing strategy...

Cart abandonment is a consistent issue that plagues e-commerce stores around the world. Studies have shown that ¾ of shoppers visiting an e-commerce store will leave the site without completing a purchase. So the question is...how do we stop this from happening?

OneSignal is now officially Privacy Shield Certified and we’ve shipped new security features, including two-factor authentication, to ensure the highest levels of security for all users.

Shopify has exploded onto the scene in recent years as an all-in-one e-commerce platform. However, one problem many Shopify store owners come across is how to deal with abandoned carts.

Companies still make mistakes when it comes to personalizing messages that they use to market their products and services. In many cases, bad personalization can actually alienate users and customers because these messages aren’t relevant to that specific person.

WordPress VIP, the leading provider of enterprise WordPress, has added OneSignal to its prestigious Technology Partnership program. OneSignal joins a small group of enterprise technology companies serving VIP clients.

Politicians and their campaigns have traditionally grown their base through channels like television and print ads, but new advances in digital media and technology have created other opportunities for politicians to spread their message nationwide.

OneSignal helps 850,000+ developers send over 5 billion push notifications every day. Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.

To show gratitude to our users around the globe, we’re donating to two different organizations that are currently working towards making a difference in the lives of people everywhere.

OneSignal's Tech Lead and Software Engineer, Josh Kasten and Michael DiCioccio, covers OneSignal's approach towards Android and iOS SDKs as well as how our newest feature "Outcomes" came to be.

These days, people want to see eye-catching visuals or big-brand logos they quickly recognize. Even if your users use and trust your app or website, they might not notice your notification if it doesn’t stand out from the other notifications that they get throughout the day.

Well-timed, relevant, and valuable content can make the difference between an enthusiastic customer base and an army of annoyed users tapping “uninstall”. Using tools like in-app messaging, you can send this type of content directly within your app.

To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.

Don't make your users suffer from boring push notifications! Give them additional options and watch as your messages become more interactive and engaging.

OneSignal's Push Notification Specialist, Megan Patrylak, goes over different ways the biggest companies in the world use notifications to engage with their audiences.

The benefits of having an app are indisputable for some, but for the vast majority of businesses a mobile website is more valuable...

Your push notifications must both be personalized and delivered at optimal times if you want to generate high open rates.

Instead of interrupting your users with a random or irrelevant in-app message, you could actually use a wealth of user data to create targeted in-app messages that actually add value, further increasing engagement many times over.

OneSignal’s powerful in-app messaging offers a variety of ways to communicate the value of an app and help convince users to continue to come back.

These days, people are all about seeing ads that involve custom images, sounds or videos.

When sending notifications, you can increase clickthrough rates by localizing your content: translating notifications and using expressions that make sense in that given language - we'll make sure that the language your users see matches the language they set on their mobile device or browser.