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Messaging Strategy

A collection of 106 posts

Features & Updates

What is Confirmed Delivery?

Do you see low Confirmed Deliveries in your message report? Read more about this feature and troubleshoot the reasons why you may be experiencing this pattern.

  • Sasha Langholz
    Sasha Langholz
6 min read
Messaging Strategy

Upgrade Your Messaging Strategy Through Localization

Don’t overlook the value of language and culture. Read Phiture’s guest post to understand how companies can use language localization to market campaigns.

  • Sasha Langholz
    Sasha Langholz
4 min read
Messaging Strategy

C-SPAN Uses OneSignal to Spark Audience Engagement

Find out how C-SPAN uses OneSignal to keep its app audience engaged and reach viewers where they're at.

  • Meryl Kremer
    Meryl Kremer
4 min read
Messaging Strategy

The Importance of Customer Messaging Stats & Insights

Learn how to use industry stats to enhance your messaging strategy and grow your business.

  • Meryl Kremer
    Meryl Kremer
4 min read
Messaging Strategy

How to Personalize Push Notifications - 2022 Guide

Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.

  • Neil Nautiyal
    Neil Nautiyal
  • Sasha Langholz
    Sasha Langholz
4 min read
Development

How to Design Push Notifications for Multiple Platforms and Devices in 2022

It can be daunting to remember how to adapt push notifications to different devices and mediums. Learn insights to help navigate that process.

  • Lee Munroe
    Lee Munroe
9 min read
Messaging Strategy

What is a push notifications service and how does it work?

Before you can send push notifications to your users, you must configure your app with a push notification service.

  • Sasha Langholz
    Sasha Langholz
3 min read
Messaging Strategy

6 Consumer and Customer Experience Trends to Watch for in 2022

2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.

  • Sasha Langholz
    Sasha Langholz
5 min read
Messaging Strategy

Statistical Insights from 90 Billion Notifications

How do segmentation, A/B testing, rich media, and other factors impact push notification performance? Check out engagement statistics from 90 billion push notifications.

  • Peter Sun
    Peter Sun
3 min read
Messaging Strategy

5 Psychological Insights to Drive Your Multichannel Messaging Strategy

Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.

  • Sasha Langholz
    Sasha Langholz
5 min read
Messaging Strategy

How the Pandemic Changed Digital Communication in Schools

Recent data we've published shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.

  • Sasha Langholz
    Sasha Langholz
3 min read
Best Practices

Best Practices for Messaging International Audiences

Whether your company has an existing international user base or you're considering expanding to new markets, you’ll want to develop a game plan for messaging distinct user groups across the globe.

  • Sasha Langholz
    Sasha Langholz
5 min read
Messaging Strategy

OneSignal Webinars: Designing In-App Messages

In this webinar, OneSignal's Design Director, Lee Munroe, goes over how to design great in-app messages and introduces new features coming to our platform.

  • Lee Munroe
    Lee Munroe
  • Sasha Langholz
    Sasha Langholz
23 min read
Messaging Strategy

In-App Survey Building Tips to Earn User Feedback

In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.

  • Sasha Langholz
    Sasha Langholz
5 min read
Messaging Strategy

What You Should and Shouldn't Be Using Push Notifications For

With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.

  • Lawrence Hung
    Lawrence Hung
6 min read
Messaging Strategy

6 Ways Universities and Schools are Using Push Notifications

As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.

  • Sasha Langholz
    Sasha Langholz
3 min read
Messaging Strategy

Messaging Strategy Basics: Geotargeting vs Geofencing

Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns when they used location data. Marketers use location to hone their

  • Sasha Langholz
    Sasha Langholz
2 min read
Messaging Strategy

Guide to Understanding Push Notification Performance

Learn what KPIs to track to evaluate the success of your push notifications.

  • Sasha Langholz
    Sasha Langholz
6 min read
Messaging Strategy

Understanding iOS Remote vs Local Push Notifications

To the unsuspecting user, local and remote notifications might seem identical. However, these two notification types are fundamentally different in regards to how they are sent and received.

  • Sasha Langholz
    Sasha Langholz
3 min read
Messaging Strategy

A Guide to When and How to Use Mobile Push vs Email

Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.

  • Sasha Langholz
    Sasha Langholz
5 min read
Messaging Strategy

How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations

Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.

  • Sasha Langholz
    Sasha Langholz
3 min read
Messaging Strategy

Web Push Notifications Explained

What are web push notifications? How do they differ from mobile push notifications and other communication channels?

  • Sasha Langholz
    Sasha Langholz
6 min read
Messaging Strategy

7 Easy Solutions to Mitigate the Risks of Over-Messaging

More messaging doesn’t necessarily mean a better or more successful messaging strategy.

  • Eva Wei
    Eva Wei
6 min read
Messaging Strategy

6 In-App Messaging Examples From Successful Apps

From media companies to delivery apps to construction companies, many businesses see increased engagement and retention with in-app messaging.

  • Sasha Langholz
    Sasha Langholz
5 min read
Messaging Strategy

7 Things to Look for in a Push Notification Provider

Consider these key factors when choosing a push notification provider. Look for a solution that's easy to install and use and that leads to tangible ROI for your business.

  • Sasha Langholz
    Sasha Langholz
5 min read
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