Messaging Strategy In-App Survey Building Tips to Earn User Feedback In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.
Messaging Strategy What You Should and Shouldn't Be Using Push Notifications For With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.
Messaging Strategy 6 Ways Universities and Schools are Using Push Notifications As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.
Messaging Strategy Messaging Strategy Basics: Geotargeting vs Geofencing Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns when they used location data. Marketers use location to hone their
Messaging Strategy Guide to Understanding Push Notification Performance Learn what KPIs to track to evaluate the success of your push notifications.
Messaging Strategy Understanding iOS Remote vs Local Push Notifications To the unsuspecting user, local and remote notifications might seem identical. However, these two notification types are fundamentally different in regards to how they are sent and received.
Messaging Strategy Deciding When and How to Use Email vs. Push Notifications Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.
Messaging Strategy How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.
Messaging Strategy What are Web Push Notifications? What are web push notifications? How do they differ from mobile push notifications and other communication channels?
Messaging Strategy 7 Easy Solutions to Mitigate the Risks of Over-Messaging More messaging doesn’t necessarily mean a better or more successful messaging strategy.
Messaging Strategy 6 In-App Messaging Examples From Successful Apps From media companies to delivery apps to construction companies, many businesses see increased engagement and retention with in-app messaging.
Messaging Strategy 7 Things to Look for in a Push Notification Provider Consider these key factors when choosing a push notification provider. Look for a solution that's easy to install and use and that leads to tangible ROI for your business.
Messaging Strategy How Healthcare SMS and Push Notifications are Enhancing the Patient Experience For healthcare apps, improved patient communication can mark the difference between early treatment and an adverse outcome. To improve patient outcomes, healthcare apps are turning to SMS and push messages for a variety of use cases.
Messaging Strategy 5 Impactful SMS Strategies for E-commerce More brands are turning to SMS to deliver a seamless cross-channel customer experience. Discover key SMS strategies to grow your business.
Messaging Strategy Why Text Messaging (SMS) Should be Part of Your Marketing Strategy Learn how marketers use SMS to boost customer communications. SMS is mobile-first, fast, responsive, and engaging for all types of businesses.
Integrations How to Use OneSignal + SendGrid to Send Automated Email Campaigns From Your Web Application Learn how to integrate OneSignal with SendGrid to build email campaigns that are directly linked to your web application — for free!
Messaging Strategy 7 Deadly Messaging Sins in Mobile Games (And How to Solve Them) Your messaging strategy can make or break your mobile game. Learn common communication mistakes and how to create a more compelling UX.
Messaging Strategy How Banking Apps Use Push Notifications to Enhance the Customer Experience Banking apps embrace mobile push notifications to stitch together a complex user experience and connect users to the full array of financial services they need.
Messaging Strategy App Communication: When to use Push Notifications, SMS, and In-App Messaging Creating a multichannel messaging strategy will help you build a seamless and "sticky" UX. But how do you know what channel to use for your messaging use cases?
Integrations Using Connected Data to Deliver Personalized Multichannel Customer Journeys Learn how to use connected data to create personalized, multichannel customer journeys at scale.
Messaging Strategy Mastering Mobile Games Messaging Messaging to users is critically important. The top 25% of all mobile games only retain 4% of their users. That means 96% of gamers abandon a mobile game they’ve downloaded in less than a month.
Messaging Strategy OneSignal Podcast Episode 22: Mobile Marketing Secrets from an Industry Guru OneSignal Podcast Episode 22 welcomes Yodel Mobile's Mick Rigby to discuss why creativity and messaging are core strategic pillars of a mobile app's audience retention & growth plan.
Messaging Strategy How COVID Has Raised the Bar for Digital Experiences During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?
Messaging Strategy How to Write More Compelling Opt-in Messages for iOS Push Learn how to increase opt-in rates for iOS push notifications and become more persuasive overnight.
Messaging Strategy How to Build an Effective Mobile App Onboarding Process There’s no universally correct way to onboard users to a mobile app. That said, there are certain strategies and attributes that make some mobile onboarding processes more successful than others.