Messaging Strategy What is a push notifications service and how does it work? Before you can send push notifications to your users, you must configure your app with a push notification service.
Messaging Strategy 6 Consumer and Customer Experience Trends to Watch for in 2022 2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.
Messaging Strategy Statistical Insights from 90 Billion Notifications How do segmentation, A/B testing, rich media, and other factors impact push notification performance? Check out engagement statistics from 90 billion push notifications.
Messaging Strategy 5 Psychological Insights to Drive Your Multichannel Messaging Strategy Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.
Messaging Strategy How the Pandemic Changed Digital Communication in Schools Recent data we've published shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.
Best Practices Best Practices for Messaging International Audiences Whether your company has an existing international user base or you're considering expanding to new markets, you’ll want to develop a game plan for messaging distinct user groups across the globe.
Messaging Strategy OneSignal Webinars: Designing In-App Messages In this webinar, OneSignal's Design Director, Lee Munroe, goes over how to design great in-app messages and introduces new features coming to our platform.
Messaging Strategy Why Users Like Personalized Push Notifications Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.
Messaging Strategy In-App Survey Building Tips to Earn User Feedback In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.
Messaging Strategy What You Should and Shouldn't Be Using Push Notifications For With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.
Messaging Strategy 6 Ways Universities and Schools are Using Push Notifications As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.
Messaging Strategy Messaging Strategy Basics: Geotargeting vs Geofencing Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns when they used location data. Marketers use location to hone their
Messaging Strategy Guide to Understanding Push Notification Performance Learn what KPIs to track to evaluate the success of your push notifications.
Messaging Strategy Understanding iOS Remote vs Local Push Notifications To the unsuspecting user, local and remote notifications might seem identical. However, these two notification types are fundamentally different in regards to how they are sent and received.
Messaging Strategy Deciding When and How to Use Email vs. Push Notifications Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.
Messaging Strategy How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.
Messaging Strategy Web Push Notifications Explained What are web push notifications? How do they differ from mobile push notifications and other communication channels?
Messaging Strategy 7 Easy Solutions to Mitigate the Risks of Over-Messaging More messaging doesn’t necessarily mean a better or more successful messaging strategy.
Messaging Strategy 6 In-App Messaging Examples From Successful Apps From media companies to delivery apps to construction companies, many businesses see increased engagement and retention with in-app messaging.
Messaging Strategy 7 Things to Look for in a Push Notification Provider Consider these key factors when choosing a push notification provider. Look for a solution that's easy to install and use and that leads to tangible ROI for your business.
Messaging Strategy How Healthcare SMS and Push Notifications are Enhancing the Patient Experience For healthcare apps, improved patient communication can mark the difference between early treatment and an adverse outcome. To improve patient outcomes, healthcare apps are turning to SMS and push messages for a variety of use cases.
Messaging Strategy 5 Impactful SMS Strategies for Ecommerce More brands are turning to SMS to deliver a seamless cross-channel customer experience. Discover key SMS strategies to grow your business.
Messaging Strategy Why Text Messaging (SMS) Should be Part of Your Marketing Strategy Learn how marketers use SMS to boost customer communications. SMS is mobile-first, fast, responsive, and engaging for all types of businesses.
Integrations How to Use OneSignal + SendGrid to Send Automated Email Campaigns From Your Web Application Learn how to integrate OneSignal with SendGrid to build email campaigns that are directly linked to your web application — for free!
Messaging Strategy 7 Deadly Messaging Sins in Mobile Games (And How to Solve Them) Your messaging strategy can make or break your mobile game. Learn common communication mistakes and how to create a more compelling UX.
