This holiday season is all about giving, but it’s also the best time for companies to attract highly motivated shoppers. With weeks to go before Christmas, this period is the hottest time of the season as people hunt for last-minute gifts that they want to give to their loved ones.

With COVID-19 causing most to shelter indoors as they look to find deals on Black Friday, here are 5 best practices on how to reach customers as this shopping holiday becomes more of a digital experience.

Looking to develop a strategy to further your app’s goals of progressing your users through the desired customer journey? Try sending relevant, valuable, and seamless messages that are personalized to each customer.

Outcome tracking opens up a new way to understand the effectiveness of push notifications for a range of user behavior.

Drip campaigns are one of the most effective ways to move users toward a final conversion point. When coupled with push notifications, they form a highly effective solution. Learn how to leverage this powerful combination.

Push notifications deliver a clickthrough rate 7X greater than email. They offer businesses an opportunity to get messaging seen and get seen consistently. But push isn’t just a simple marketing loudspeaker....

How do you keep prospects engaged in a world of fierce competition and short attention spans? Here are 5 reasons to integrate push notifications into your marketing strategy...

To help Shopify businesses provide better customer experiences, OneSignal has released a new feature on its Shopify App for Shipping Updates. This new feature allows Shopify merchants to automatically send shipping notifications...

In a survey of companies who actively use web and mobile push notifications, a majority of respondents reported that Push Notifications were of equal or had a greater return on investment (ROI) than email marketing or digital advertising.

As part of our continued commitment to helping make push notifications easier and more effective for our users, we crunched the numbers from our database of 200+ billion notifications again to provide insights on how you can optimize your CTR (click-through rate) and avoid annoying your users.

In the past few months, OneSignal has added support for Wordpress VIP, a Shopify App, an Expo Integration, and now have added support for Huawei Mobile Services (HMS) for Android devices.

Companies still make mistakes when it comes to personalizing messages that they use to market their products and services. In many cases, bad personalization can actually alienate users and customers because these messages aren’t relevant to that specific person.

With Valentine’s Day just around the corner, people are surely looking to impress their loved ones. Now is the perfect opportunity to send your users some love with customized push notifications

Politicians and their campaigns have traditionally grown their base through channels like television and print ads, but new advances in digital media and technology have created other opportunities for politicians to spread their message nationwide.

HBO's John Oliver tackled push notifications this past week "Push Notifications are good for news organizations and apps to keep subscribers of important and time sensitive information" said Oliver.

OneSignal helps 850,000+ developers send over 5 billion push notifications every day. Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.

OneSignal's Tech Lead and Software Engineer, Josh Kasten and Michael DiCioccio, covers OneSignal's approach towards Android and iOS SDKs as well as how our newest feature "Outcomes" came to be.

To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.

The last thing you want to do is cobble together a message with an image, blast it to everyone, and have your notification look weird to at least half of your user base.

Don't make your users suffer from boring push notifications! Give them additional options and watch as your messages become more interactive and engaging.

The benefits of having an app are indisputable for some, but for the vast majority of businesses a mobile website is more valuable...

Your push notifications must both be personalized and delivered at optimal times if you want to generate high open rates.

OneSignal can be fully integrated with your user database, data management platform (DMP), or customer relations management tool (CRM).

Want to know the specific people who clicked on a notification? Now you can.

Learn how to increase click-through-rate and engagement by scheduling your push notifications at the optimal time for your audiences.

When sending notifications, you can increase clickthrough rates by localizing your content: translating notifications and using expressions that make sense in that given language - we'll make sure that the language your users see matches the language they set on their mobile device or browser.

How most companies determine whether to build their own push notification platform or integrate with a third party service. Learn how many engineers it takes to send push notifications, what languages they build in, and what risks are involved.