Messaging strategy The 2026 State of Customer Engagement Report: Are AI Filters Already Deciding Who Sees Your Messages? AI is now deciding which notifications your users actually see, and the brands adapting to that shift are already pulling ahead.
Messaging strategy Case Study: YouNow Improves Retention by 19% with Web Push Peter Watts had a dilemma. As the growth engineer at YouNow, he’s tasked with engaging more users on their live broadcast platform that’s popular amongst teenagers. Teenagers a...
Messaging strategy Optimizing Notification Timing As part of the Insight Data Science Program, I worked with OneSignal to tackle one of their data problems. OneSignal was kind enough to invite me to do a guest post here to quickly...
