Welcome to the OneSignal Podcast hosted by Josh Wetzel, Chief Revenue Officer at OneSignal. In this series, we aim to educate ourselves on product, industry, and best practices as it relates to building and growing a customer messaging practice.

In this episode, we're joined by OneSignal Sales Engineer, Brian Starr, to discuss how to properly set up a Proof of Concept (PoC) test to demonstrate the value of a Software as a Service (SaaS).

Brian has worked at an impressive set of companies including AirBnB, GitHub, Leanplum, and now OneSignal as a sales engineer. At OneSignal, he’s focused on helping enterprise organizations implement best-of-breed messaging into their technical stack.

Before implementing any software solution, businesses need data to understand if a service and its provider are the right fit for their organizational goals. The PoC process allows businesses to validate the performance of a solution without getting too far into the weeds.

Brian talks about the importance of defining how you test new technology solutions, validating vendors, establishing a list of PoC requirements, and identifying the one core metric you need to determine if a SaaS product is right for your business.

Interested to learn more? Check out our step-by-step guide on setting up a PoC test here.

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