Messaging Strategy 12 Days of Mobile Messaging: A Holiday Playbook for Marketers Use these 12 unique strategies to maximize mobile engagement across channels during the holidays.
Messaging Strategy 4 Reasons to Localize Your Push Notifications When sending notifications, you can increase clickthrough rates by localizing your content: translating notifications and using expressions that make sense in that given language - we'll make sure that the language your users see matches the language they set on their mobile device or browser.
Messaging Strategy Prompting Best Practices: 4 Ways to Increase Subscriber Numbers Without Bugging Users Attracting new users is a challenge that all marketing teams and entrepreneurs face. However, the battle doesn't end there. Often times, it can be even harder to retain existing us...
Messaging Strategy Build vs Buy: What Goes into Building a Push Notification Platform? How most companies determine whether to build their own push notification platform or integrate with a third party service. Learn how many engineers it takes to send push notifications, what languages they build in, and what risks are involved.
Messaging Strategy Weekly Webinars on OneSignal Setup, Integrations, and Best Practices Developers and businesses around the world use OneSignal to send over 4.5 BILLION push notifications every day. We work with everyone from Fortune 500 Companies, to mobile app deve...
Messaging Strategy How to Integrate Your DMP to Send Targeted Notifications Messages that are personalized for a specific target audience always perform better than the spray-and-pray, one-size-fits-all campaigns. Everyone understands that, but not everyon...
Messaging Strategy Data Integration and Tagging Using OneSignal App developers can easily send push notifications to their users by integrating one of the many OneSignal SDKs. Whether your app is built as a native mobile app, web app, or using...
Messaging Strategy Best Practices for News Publications: Segmentation & Testing with Push Notifications We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.
Messaging Strategy 3 Ways to Automate Abandoned Cart Notifications We know reducing abandoned carts is the easiest way to instantly boost your bottom line. But how specifically do you do that with web and mobile push notifications? Here are 3 ways...
Messaging Strategy Best Practices for News Publications: Push Notification Frequency & Content According to a survey of 30 outlets with mobile apps, push notifications sent by news publishers are up 16% this year. Here are the five biggest takeaways from the report to help you increase open rates and conversion.
Messaging Strategy What Will Re-Engage the Most? Email vs. Retargeting Ads vs. Push Notifications Abandoned carts costs marketers up to $4 trillion per year. The 3 solutions are: email, retargeting ads, and push notifications.
Messaging Strategy 4 Reasons To Use Web Push Notifications for Re-Engagement Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.
Messaging Strategy Notifications are highly reliable, except when device manufacturers interfere After several years of rapid improvements, notifications are now at a point of maturity and broad availability to be the primary way for apps to deliver time-sensitive messages to...
Messaging Strategy How to Use Data Tags in OneSignal Data Tags are one of our most powerful features for advanced targeting and engagement. Tags enable you to store arbitrary data for each user which can then be used to build custom...
Messaging Strategy Case Study: YouNow Improves Retention by 19% with Web Push Peter Watts had a dilemma. As the growth engineer at YouNow, he’s tasked with engaging more users on their live broadcast platform that’s popular amongst teenagers. Teenagers a...
Messaging Strategy Optimizing Notification Timing As part of the Insight Data Science Program, I worked with OneSignal to tackle one of their data problems. OneSignal was kind enough to invite me to do a guest post here to quickly...
