Messaging strategy The Future of Lifecycle Marketing Is Autonomous We believe the center of gravity in our category is moving from marketers operating software to software operating the full customer lifecycle.
Messaging strategy Notifications are highly reliable, except when device manufacturers interfere After several years of rapid improvements, notifications are now at a point of maturity and broad availability to be the primary way for apps to deliver time-sensitive messages to...
Messaging strategy How to Use Data Tags in OneSignal Data Tags are one of our most powerful features for advanced targeting and engagement. Tags enable you to store arbitrary data for each user which can then be used to build custom...
Messaging strategy Case Study: YouNow Improves Retention by 19% with Web Push Peter Watts had a dilemma. As the growth engineer at YouNow, he’s tasked with engaging more users on their live broadcast platform that’s popular amongst teenagers. Teenagers a...
Messaging strategy Optimizing Notification Timing As part of the Insight Data Science Program, I worked with OneSignal to tackle one of their data problems. OneSignal was kind enough to invite me to do a guest post here to quickly...
