What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.
Use Emojis as Punctuation
Generally emojis go after punctuation marks. For short phrases, substitute a period or exclamation mark with an emoji.
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The fire emoji is also a great way to indicate a hot sale, and urges customers to act quickly. If you want to really stand out, try 3 of the same emoji in a row. 🔥🔥🔥
Replace a Word with an Emoji 🎉
Emojis can replace words if the object is obvious and easily recognizable. This works great with animals, food, clocks, phones, and basic clothing items. Avoid emojis if the object is too small or the emoji could be interpreted incorrectly - this could disrupt the flow of the sentence.
Obvious Emojis: 🦊👑 👠⏰🔑 🎁🏆🎾⛵️
Confusing Emojis: ⌨️🌾🍄🍥🌰🤱👺 🤤
You can also use the heart emoji ❤️ instead of the word love...
⭐️ Put Emojis Before or After a Sentence ⭐️
Unless you replace a word with an emoji, you should always put emojis before and/or after a sentence.
Emojis at the end of a sentence should reiterate the meaning of a sentence by emphasizing what you’ve already said.
Your driver has arrived 🚙
Find out if you're a winner 🏆
Time to order dinner 🍕
Get 20% off your next order 💸
New comments on your page ✋
Final Tips to Get the Most Out of Emojis
- If it doesn’t feel natural, skip it. Use emojis only when it feels natural and the meaning is obvious. Don't force it.
- Avoid double meanings. Check EmojiPedia first to avoid embarrassing surprises or unintended meanings. 🍆
- Make it standard practice. OneSignal customer Evino, uses flag emojis of countries where their wines originated from.
- Double-check before you send! Use OneSignal’s Emoji composer and Push Notification Preview Tool to see how emojis appear on different devices: Android, iOS, MacOS, Windows, and Android’s web browser.
- Take risks but test. You can always A/B test before sending a push notification to all your users.
Want more tips? Schedule time with a push notification expert 🤓 - we'll demo emoji features and show you how other companies use them.