We know reducing abandoned carts is the easiest way to instantly boost your bottom line... But how specifically do you do that with web and mobile push notifications?

The good news is you have a lot of flexibility. There are several ways to set up timely and relevant push notifications to reel customers back in to complete their purchases. We provide three tools to accomplish this:

  1. Customer Tagging
  2. Time-Triggered Notifications
  3. Time Elapsed Operator

Use one that works best for you, or you can use a combination of all three. Here's how they work with links to documentation to set them up.

Customer Tagging

Set up data tags for each customer so they get tagged based on what they add to their carts. If they forget to checkout, you can send them targeted reminders featuring the specific items they intended to buy. It's an incredibly easy way to personalize your push notifications. Used correctly, these will increase your sales immediately.

Instead of sending a generic boilerplate message such as “you have items in your cart," you could, for example, send “Those sunglasses will look great on you - snap them up before they sell out.” If the initial reminder doesn’t bring them back, you can also use tags to offer discounts on the second and third follow-up notifications to further entice them to buy.

Tagging allows you to create a new segment of website visitors who have items in their cart and have not used your website for a set period of time (1.5 hours, for instance). Send push notifications to that specific segment, not to your entire customer base.

Read more: Customer Tagging Documentation

Time-Triggered Notifications

Cart abandonment most often occurs 6pm - 9pm. You want to remind users of the items in their cart, but you also don't want to send notifications during dinner, or worse - when your user is asleep. Use time-triggers and delays to send notifications when they want to receive them.

Princeton Review sends abandoned cart notifications when users are most active online. Read more about how Princeton Review was able to 4x their conversion using push: Case Study.

Time-Triggered Notifications gives you the ability to customize delivery by time zone, or time since they last used your app. This can be done manually, or through a REST API, which gives customers the ability to decide when they receive your notifications.

Read more: Time-Triggers Documentation and API Delivery Parameters

Time Elapsed Operators

Use the Time Elapsed Operator Tool to bring customers back 24-28 hours since they last visited your website.

Create customer segments based on how much time has elapsed since they visited your website or added items in their cart, and send different notifications to each segment.

Time Elapsed Operators are particularly useful for testing the ideal amount of elapsed time to send out notifications in order to bring back the most customers.

Learn more: Time Operators Documentation and Video Demo