Josh Wetzel - Push Notification & Messaging Blog

Developer Relations @ OneSignal

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path, which

Mobile App

Mastering Mobile Games Messaging

Messaging to users is critically important. The top 25% of all mobile games only retain 4% of their users. That means 96% of gamers abandon a mobile game they’ve downloaded in less than a month.

Podcasts

OneSignal Podcast Episode 22: Mobile Marketing Secrets from an Industry Guru

OneSignal Podcast Episode 22 welcomes Yodel Mobile's Mick Rigby to discuss why creativity and messaging are core strategic pillars of a mobile app's audience retention & growth plan.

push notifications

How COVID Has Raised the Bar for Digital Experiences

During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?

Podcasts

Why Use SMS?

The OneSignal podcast Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging.

Podcasts

USA Today Sports Media Customer Engagement Practice

OneSignal podcast episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences.

Podcasts

Customer Engagement Interview Learnings

Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey E-book. David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world!

Podcasts

eCommerce Expert Talks Shopper Messaging

OneSignal Podcast Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.

News

Understanding OneSignal's Pricing

We strive for simplicity in our product (ease of integration, ability to quickly and easily send a notification), and the same is true about our pricing.

Podcasts

Hear Shopify + Agency MuteSix Discuss eComm. User Acquisition & Retention

Episode 17 of the OneSignal Podcast welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention.

Podcasts

User Acquisition vs. Retention w/ MarTech Podcast's Benjamin Shapiro

Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s.

Podcasts

OneSignal Co-Founder's Path from Successful Artist to Leading with Empathy

Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO. Long joins the show to discuss his career journey, how his past experience led to OneSignal and its meritocratic & empathetic startup culture.

Web Push

Google Chrome Is Banning Abusive Notifications

Google Chrome’s official rollout of 84 ushers in a litany of changes, with many being relevant to web push notifications. With this in mind, it’s important that we all get a refresher on what’s in store for developers and how to practice good message hygiene.

News

OneSignal Exceeds 1 Million Developers & Adds New Leadership to Team

We’re excited to announce today that OneSignal now services over 1,000,000 developers on our platform! In addition, we’ve added a real-time infrastructure engineering leader, Matt Pillar, as our new Vice President of Engineering.

Podcasts

User Messaging Lessons from Facebook & LinkedIn's Newsfeed Product

OneSignal's VP of Product, Zack Hendlin, joins the podcast to discuss his experiences managing massive user scale and what taught him to strive to deliver the right message at the right frequency by user.

Product Updates

Announcing Huawei (HMS) Support

In the past few months, OneSignal has added support for Wordpress VIP, a Shopify App, an Expo Integration, and now have added support for Huawei Mobile Services (HMS) for Android devices.

Press

CIO Review Names OneSignal "Most Promising" Marketing SaaS Vendor

OneSignal has been named the most promising digital marketing vendor for 2020 by CIO Review, the leading print magazine and online website that bridges the gap between enterprise IT vendors & buyers.

Podcasts

Building Real-Time Infrastructure

Matt joins to talk about his experience building engagement tools for Redbooth, supporting real-time communications at Facebook, and his thoughts on the journey ahead for OneSignal.

E-Commerce

Kasamba Increases User Retention 20% With Push Notifications

Kasamba rolled out push notifications to its site using OneSignal in 2017. Within a year they found notifications were having a significant impact on user retention and re-engagement, increasing by 20%, and that notifications are driving 40% of their website traffic.

Marketing

CMO's Need New Go 2 Market Plan

The 12th OneSignal podcast, hosted by Josh Wetzel, welcomes Reid Genauer, formerly CMO of Smule & Magisto, and business builder at eMusic & BitBop Mobile TV (Fox Acquisition)

Best Practices

Evino Increases Sales 12% With Push Notifications

Evino, using OneSignal for mobile & web push notifications saw a 12% increase in sales, thousands of additional weekly orders and 8% overall increase in company revenue.

Web Push

Princeton Review Saw 400% Higher Sales Conversion From Web Push Subscribers

The Princeton Review selected OneSignal for web push notifications, they implemented in less than a week and started to see immediate results. After a year of usage they found that visitors who opted-in to notifications purchased 4x (400%) higher than other users.

Podcasts

Personalization is Not Dead; Long Live Contextual Relevance!

The 11th OneSignal podcast, hosted by Josh Wetzel, welcomes Dogpatch Advisors Kyle Williams. Kyle has been at the cutting edge of outbound messaging development work for some of the most successful software startups

Podcasts

Hear How Major Grocer Tackles COVID-19 & Innovation w/ Mobile Messaging

The 10th OneSignal podcast, hosted by Josh Wetzel, welcomes grocery senior mobile product manager, Lina Mamut, to the show.

Podcasts

The Importance of Good Notifications w/ PJ McLachlan

In this episode, we're joined by OneSignal CEO & Co-Founder, George Deglin who interviews Google Chrome Product Manager, PJ McLachlan to discuss Chrome web browser changes, the future of notifications, and the importance of PWA's (progressive web apps).