The Princeton Review, the college admissions and advanced educational test preparation tutor and publisher faced the same challenges all online stores face. How do you build a base of loyal users, promote new products, encourage users to return and reduce the number of abandoned carts.
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The Princeton Review selected OneSignal for web push notifications, they implemented in less than a week and started to see immediate results. After a year of usage they found that visitors who opted-in to notifications purchased 4x (400%) higher than other users. You can learn more about their experience with OneSignal here.
![](https://onesignal.com/blog/content/images/2020/05/Screen-Shot-2020-05-22-at-11.07.44-AM.png)