Messaging Strategy 12 Days of Mobile Messaging: A Holiday Playbook for Marketers Use these 12 unique strategies to maximize mobile engagement across channels during the holidays.
Messaging Strategy Websites Misusing Push Notifications Are Being Penalized by Google Chrome Google Chrome’s official rollout of 84 ushers in a litany of changes, with many being relevant to web push notifications. With this in mind, it’s important that we all get a refresher on what’s in store for developers and how to practice good message hygiene.
Messaging Strategy Comparing Amazon’s Messaging Products to OneSignal Deciding on a push provider? It's likely you've considered Amazon's messaging products. Learn how Amazon's offerings stack up against OneSignal.
Messaging Strategy Reduce Shopify Store Cart Abandonment with Web Push Shopify has exploded onto the scene in recent years as an all-in-one e-commerce platform. However, one problem many Shopify store owners come across is how to deal with abandoned carts.
Messaging Strategy Hear How Major Grocer Tackles COVID-19 & Innovation w/ Mobile Messaging The 10th OneSignal podcast, hosted by Josh Wetzel, welcomes grocery senior mobile product manager, Lina Mamut, to the show.
Messaging Strategy 4 Personalization Mistakes to Watch Out For Companies still make mistakes when it comes to personalizing messages that they use to market their products and services. In many cases, bad personalization can actually alienate users and customers because these messages aren’t relevant to that specific person.
Messaging Strategy Deciding Between OneSignal and Airship Choosing between OneSignal or Airship? Take a deep dive into the differences between the platforms, and discover the best option for your business.
Messaging Strategy Investigating the Chrome UX Report: How to Boost Web Push Opt-In Rates Very few sites give much consideration to how they ask their users for permission. To combat this, we explore the results of the Chrome UX Report and offer best practices to help boost notification prompt acceptance rates.
Messaging Strategy Proof of Concept: How to Test a SaaS Solution In this episode, we're joined by OneSignal Sales Engineer, Brian Starr, to discuss how to properly define proof of concept test to demonstrate the value of a digital service, software as a solution (SaaS).
Messaging Strategy Engage Users on Valentine’s Day with Push Notifications With Valentine’s Day just around the corner, people are surely looking to impress their loved ones. Now is the perfect opportunity to send your users some love with customized push notifications
Messaging Strategy How Push Notifications Can Influence Politics Politicians and their campaigns have traditionally grown their base through channels like television and print ads, but new advances in digital media and technology have created other opportunities for politicians to spread their message nationwide.
Messaging Strategy Web Push: Browser Prompt Changes; Audience Retention Tool & Practices OneSignal CEO & Co-founder, George Deglin to discusses web push browser changes, and Customer Success Manager, Karima Wagner, will discuss best practices for web push notifications.
Messaging Strategy John Oliver Is Right, Push Notifications Should Be Relevant & Timely. HBO's John Oliver tackled push notifications this past week "Push Notifications are good for news organizations and apps to keep subscribers of important and time sensitive information" said Oliver.
Messaging Strategy How to Use Push Notifications in Your Marketing Strategy OneSignal helps 850,000+ developers send over 5 billion push notifications every day. Pulling from our experience in this industry, we've listed six best practices to craft a successful push notification strategy.
Messaging Strategy How Squaw Valley Delivers an Olympic Experience w/ Tracy Chang In this episode, we're excited to be joined by Tracy Chang, Squaw Valley Holdings Vice President of Digital Marketing.
Messaging Strategy OneSignal Webinars: Push Notifications in 2020 OneSignal's CEO, George Deglin, goes over how to best prepare your push notification strategies in the new year.
Messaging Strategy Best Practices for Web Push Notifications - The ULTIMATE 2020 Guide! Web push notifications provides a great way to engage with your customers and build a meaningful brand.
Messaging Strategy Building Great Digital Products Like Y! & WhatsApp w/ Pasha Sadri We're joined by Pasha Sadri, who has been behind some of the biggest digital innovations over the past 20 years; Maps, Y! Pipes, Polyvore and WhatsApp.
Messaging Strategy OneSignal Webinars: Outcomes and Mobile SDKs OneSignal's Tech Lead and Software Engineer, Josh Kasten and Michael DiCioccio, covers OneSignal's approach towards Android and iOS SDKs as well as how our newest feature "Outcomes" came to be.
Messaging Strategy OneSignal Webinars: Advanced Analytics In this webinar, OneSignal's Head of Product, Zack Hendlin, goes over how advanced analytics powered by OneSignal can help increase ROI.
Messaging Strategy Increase Brand Awareness With Custom Notification Icons These days, people want to see eye-catching visuals or big-brand logos they quickly recognize. Even if your users use and trust your app or website, they might not notice your notification if it doesn’t stand out from the other notifications that they get throughout the day.
Messaging Strategy How Audiomack Is Evolving Music Discovery w/ Push Notifications Audiomack's Charlie Kaplan joins the OneSignal Podcast to talk about their business history, purpose and innovating on their mantra of music sharing & discovery made easy.
Messaging Strategy Different In-App Messaging Use Cases Well-timed, relevant, and valuable content can make the difference between an enthusiastic customer base and an army of annoyed users tapping “uninstall”. Using tools like in-app messaging, you can send this type of content directly within your app.
Messaging Strategy How to Increase Opt-In Rates for Push Notifications To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.
Messaging Strategy Make Notifications Look Great On Any Device The last thing you want to do is cobble together a message with an image, blast it to everyone, and have your notification look weird to at least half of your user base.
Messaging Strategy How to Use Action Buttons to Make Push Notifications Interactive Don't make your users suffer from boring push notifications! Give them additional options and watch as your messages become more interactive and engaging.
Messaging Strategy OneSignal Webinars: How Fortune 500 Companies Use Push Notifications OneSignal's Push Notification Specialist, Megan Patrylak, goes over different ways the biggest companies in the world use notifications to engage with their audiences.
Messaging Strategy Four Things You Should Know Before Sending Deals on Cyber Monday Last year, a record $7.9 billion was spent on Cyber Monday in 2018. That’s a whopping 19.3% increase from the year before.