Web Push Notifications - Push Notification & Messaging Blog

Why Users Like Personalized Push Notifications

Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.

Features & Updates

How to Make Push Notifications More Effective With A/B Testing

Think you got a few clever messages to send your audience, but not sure which one to use? This is where A/B Testing can come in handy.

Messaging Strategy

What You Should and Shouldn't Be Using Push Notifications For

With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.

News

Apple’s plans to support iOS Web Push in 2021

Over 10 percent of all top websites have adopted web push to engage with their users. Nevertheless, Apple still lags behind other browsers and operating systems and does not yet support Web Push on iOS.

Messaging Strategy

What are Web Push Notifications?

What are web push notifications? How do they differ from mobile push notifications and other communication channels?

Messaging Strategy

7 Easy Solutions to Mitigate the Risks of Over-Messaging

More messaging doesn’t necessarily mean a better or more successful messaging strategy.

Features & Updates

Work Faster and Smarter with New Push Templates and Improved CSV Uploads

We've created professionally designed templates to help you get up and running and made CSV uploads even easier.

Features & Updates

Flutter Major Release

Today we’re excited to announce the release of version 3 of our Flutter SDK! We’ve updated our Flutter SDK package to be compatible with Flutter 2.2, which leverages Flutter’s

Development

How to add Push Notifications to a Webflow Site

Follow these instructions to add web push notifications to your Webflow site for free.

Features & Updates

Prevent Over-messaging with Frequency Capping

Our new frequency capping will help you manage the amount of messages users receive to create an optimal customer experience.

Features & Updates

Grow Your Customer Lists With Web Prompts for Email and Phone

Our web prompt can capture visitors' phone numbers and email addresses and link this information with new and existing subscriber records.

Integrations

How To Integrate Push Notifications in Angular

In this tutorial, we'll show you how to integrate with OneSignal in order to leverage web push notifications in your Angular app.

Features & Updates

New Retargeting Feature for Easy Follow-ups

OneSignal is excited to announce we've launched push retargeting! Now, you can easily send follow-up notifications based on how users responded to a previous push notification.

Messaging Strategy

How COVID Has Raised the Bar for Digital Experiences

During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?

Messaging Strategy

Understanding User Expectations for Push Notifications

Push notifications are changing the user experience and raising the bar for customer communication. Find out what users expect from push and what companies must deliver in order to keep pace.

Messaging Strategy

3 Tips for Sending Push Notifications During the Holidays

This holiday season is all about giving, but it’s also the best time for companies to attract highly motivated shoppers. With weeks to go before Christmas, this period is the hottest time of the season as people hunt for last-minute gifts that they want to give to their loved ones.

Messaging Strategy

5 Best Practices for Your 2020 Black Friday Push Notifications

With COVID-19 causing most to shelter indoors as they look to find deals on Black Friday, here are 5 best practices on how to reach customers as this shopping holiday becomes more of a digital experience.

Features & Updates

Outcomes: Push Notification Insights that Go Beyond CTR

Outcome tracking opens up a new way to understand the effectiveness of push notifications for a range of user behavior, beyond just clicks. This helps you see the business impact your customer engagement

Messaging Strategy

Power Up Your Drip Campaigns with Push

Drip campaigns are one of the most effective ways to move users toward a final conversion point. When coupled with push notifications, they form a highly effective solution. Learn how to leverage this powerful combination.

Messaging Strategy

How Push Notifications Drive Revenue and Customer Loyalty

Push notifications deliver a clickthrough rate 7X greater than email. They offer businesses an opportunity to get messaging seen and get seen consistently. But push isn’t just a simple marketing loudspeaker....

Messaging Strategy

Why Push Notifications Will Set the Pace for Marketing Strategies in 2021

How do you keep prospects engaged in a world of fierce competition and short attention spans? Here are 5 reasons to integrate push notifications into your marketing strategy...

Features & Updates

Improve Customer Experiences with Shopify Shipping Updates

To help Shopify businesses provide better customer experiences, OneSignal has released a new feature on its Shopify App for Shipping Updates. This new feature allows Shopify merchants to automatically send shipping notifications...

Messaging Strategy

Comparing Web Push Providers with OneSignal

There are a multitude of web push notification providers available today that tout many features across a wide range of price points. We examine some of the most popular web push providers available and see how they compare to OneSignal.

Messaging Strategy

How to Reduce Abandoned Carts on Your Shopify Store

Cart abandonment is a consistent issue that plagues e-commerce stores around the world. Studies have shown that ¾ of shoppers visiting an e-commerce store will leave the site without completing a purchase. So the question is...how do we stop this from happening?

Messaging Strategy

Increase Daily Active Users by 27% Using Push Notifications; Better ROI Than Email

In a survey of companies who actively use web and mobile push notifications, a majority of respondents reported that Push Notifications were of equal or had a greater return on investment (ROI) than email marketing or digital advertising.