Messaging Strategy How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.
Messaging Strategy 7 Easy Solutions to Mitigate the Risks of Over-Messaging More messaging doesn’t necessarily mean a better or more successful messaging strategy.
Messaging Strategy How Healthcare SMS and Push Notifications are Enhancing the Patient Experience For healthcare apps, improved patient communication can mark the difference between early treatment and an adverse outcome.
Messaging Strategy 7 Deadly Messaging Sins in Mobile Games (And How to Solve Them) Your messaging strategy can make or break your mobile game. Learn common communication mistakes and how to create a more compelling UX.
Messaging Strategy App Communication: When to use Push Notifications, Email, SMS, and In-App Messaging Creating a multichannel messaging strategy will help you build a seamless and "sticky" UX. But how do you know what channel to use for your messaging use cases?
Messaging Strategy Using Connected Data to Deliver Personalized Multichannel Customer Journeys Learn how to use connected data to create personalized, multichannel customer journeys at scale.
Messaging Strategy How COVID Has Raised the Bar for Digital Experiences During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?
Messaging Strategy Choosing the Best Communication Channel for Transactional & Marketing Messages With so many user communication channels to choose from, how do you identify the best one for each use case? Learn how mobile push, web push, email, SMS, and in-app messaging compare.
Messaging Strategy 3 Customer Communication Lessons from the COVID-19 Pandemic Discover three lasting customer communication takeaways from a challenging, socially-distant year.
Messaging Strategy The Ultimate Guide to Using UTMs and Google Analytics to Analyze Your Campaigns Wondering how much traffic your messaging drives? Not sure if that promotional campaign was successful? Analyze the effectiveness of your campaigns across all your digital channels...
Development Build vs. Buy: The Opportunity Costs of Customer Engagement Platforms When it comes to the question of build vs. buy, what should always be a part of the conversation is opportunity cost — and surprisingly, many companies fail to take this key component into consideration.
Messaging Strategy Comparing Amazon’s Messaging Products to OneSignal Deciding on a push provider? It's likely you've considered Amazon's messaging products. Learn how Amazon's offerings stack up against OneSignal.
Messaging Strategy Hear How Major Grocer Tackles COVID-19 & Innovation w/ Mobile Messaging The 10th OneSignal podcast, hosted by Josh Wetzel, welcomes grocery senior mobile product manager, Lina Mamut, to the show.
Messaging Strategy Deciding Between OneSignal and Airship Choosing between OneSignal or Airship? Take a deep dive into the differences between the platforms, and discover the best option for your business.
Messaging Strategy Proof of Concept: How to Test a SaaS Solution In this episode, we're joined by OneSignal Sales Engineer, Brian Starr, to discuss how to properly define proof of concept test to demonstrate the value of a digital service, software as a solution (SaaS).
Messaging Strategy How Squaw Valley Delivers an Olympic Experience w/ Tracy Chang In this episode, we're excited to be joined by Tracy Chang, Squaw Valley Holdings Vice President of Digital Marketing.
Messaging Strategy OneSignal Webinars: Push Notifications in 2020 OneSignal's CEO, George Deglin, goes over how to best prepare your push notification strategies in the new year.
Messaging Strategy Building Great Digital Products Like Y! & WhatsApp w/ Pasha Sadri We're joined by Pasha Sadri, who has been behind some of the biggest digital innovations over the past 20 years; Maps, Y! Pipes, Polyvore and WhatsApp.
Messaging Strategy OneSignal Webinars: Advanced Analytics In this webinar, OneSignal's Head of Product, Zack Hendlin, goes over how advanced analytics powered by OneSignal can help increase ROI.
Messaging Strategy Increase Brand Awareness With Custom Notification Icons These days, people want to see eye-catching visuals or big-brand logos they quickly recognize. Even if your users use and trust your app or website, they might not notice your notification if it doesn’t stand out from the other notifications that they get throughout the day.
Messaging Strategy How Audiomack Is Evolving Music Discovery w/ Push Notifications Audiomack's Charlie Kaplan joins the OneSignal Podcast to talk about their business history, purpose and innovating on their mantra of music sharing & discovery made easy.
Messaging Strategy OneSignal Webinars: How Fortune 500 Companies Use Push Notifications OneSignal's Push Notification Specialist, Megan Patrylak, goes over different ways the biggest companies in the world use notifications to engage with their audiences.
Messaging Strategy Four Things You Should Know Before Sending Deals on Cyber Monday Last year, a record $7.9 billion was spent on Cyber Monday in 2018. That’s a whopping 19.3% increase from the year before.
Messaging Strategy Boost Engagement With Rich Media These days, people are all about seeing ads that involve custom images, sounds or videos.
Messaging Strategy How to Use Emojis in Push Notifications What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.
Messaging Strategy Prompting Best Practices: 4 Ways to Increase Subscriber Numbers Without Bugging Users Attracting new users is a challenge that all marketing teams and entrepreneurs face. However, the battle doesn't end there. Often times, it can be even harder to retain existing us...