Learn why and how you can start segmenting your app audience to deliver the most effective messaging.

How do segmentation, A/B testing, rich media, and other factors impact push notification performance?

How can you protect customer satisfaction amid the 2021 holiday shipping delays? Learn how to ace your brand communication.

"Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?

Email onboarding sequences are critical engagement tools to keep your users activated after they’ve downloaded your app. Get users to "stick" with these tips for designing user onboarding emails.

Email is a valuable channel for your mobile app. It complements other channels like push and SMS, combats user churn, and increases retention.

What is MMS Messaging and what does MMS stand for? You’ve undoubtedly heard the acronym before, but why is it relevant to your business’s marketing?

Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.

Recent data we've published shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.

Whether your company has an existing international user base or you're considering expanding to new markets, you’ll want to develop a game plan for messaging distinct user groups across the globe.

In this webinar, OneSignal's Design Director, Lee Munroe, goes over how to design great in-app messages and introduces new features coming to our platform.

Automated messages can save you time and help you both reengage inactive users and boost conversions.

With the newest iOS 15 updates, you now have more control over notification priority and can separate important messages from the not-so-important. Learn how to modify your settings to increase your user engagement.

Email deliverability, or the process of getting your emails into your recipients’ inboxes, is the benchmark every email marketer ascribes to.

In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.

With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.

As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.

Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns using location data. In to...

Learn what KPIs to track to evaluate the success of your push notifications.

To the unsuspecting user, local and remote notifications might seem identical. However, these two notification types are fundamentally different in regards to how they are sent and received.

Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.

Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.

What are web push notifications? How do they differ from mobile push notifications and other communication channels?

More messaging doesn’t necessarily mean a better or more successful messaging strategy.

From media companies to delivery apps to construction companies, many businesses see increased engagement and retention with in-app messaging.

Consider these key factors when choosing a push notification provider.

For healthcare apps, improved patient communication can mark the difference between early treatment and an adverse outcome.