Messaging Strategy What is a push notifications service and how does it work? Before you can send push notifications to your users, you must configure your app with a push notification service.
Messaging Strategy 10 Effective Push Notification Examples and Why They Work Take a look at these 10 unique push notification examples and what they do well.
Messaging Strategy Does email marketing matter for mobile apps? Mobile apps shouldn't overlook email. Here's why your mobile company still needs this channel despite what you may have heard.
News G2 Winter 2022 Grid® Reports Name OneSignal Top Push Provider As the year comes to a close, we’re delighted to announce OneSignal has been named the leading Small Business Push Provider in the G2 Winter Grid® Reports.
Messaging Strategy Notification Strategy for Investment Apps As more Americans have hopped onto trading and investment apps, expectations for seamless and real-time stock communications are at an all-time high.
Messaging Strategy 6 Consumer and Customer Experience Trends to Watch for in 2022 2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.
Messaging Strategy How to Map Your Omnichannel Customer Journey Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.
Messaging Strategy 6 Valuable Segmentation Criteria to Target Your App Messaging Learn why and how you can start segmenting your app audience to deliver the most effective messaging.
Messaging Strategy How to Protect Customer Satisfaction During Shipping Delays How can you protect customer satisfaction amid the 2021 holiday shipping delays? Learn how to ace your brand communication.
Messaging Strategy The Difference Between Omnichannel and Multichannel Marketing "Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?
Messaging Strategy Tips & Tricks for Sending Onboarding Emails to New Users Email onboarding sequences are critical engagement tools to keep your users activated after they’ve downloaded your app. Get users to "stick" with these tips for designing user onboarding emails.
Messaging Strategy 6 Email Marketing Strategies for Mobile Apps Email is a valuable channel for your mobile app. It complements other channels like push and SMS, combats user churn, and increases retention.
Messaging Strategy What is MMS Messaging? What is MMS Messaging and what does MMS stand for? You’ve undoubtedly heard the acronym before, but why is it relevant to your business’s marketing?
Messaging Strategy 5 Psychological Insights to Drive Your Multichannel Messaging Strategy Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.
Messaging Strategy How the Pandemic Changed Digital Communication in Schools Recent data we've published shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.
Messaging Strategy Best Practices for Messaging International Audiences Whether your company has an existing international user base or you're considering expanding to new markets, you’ll want to develop a game plan for messaging distinct user groups across the globe.
Messaging Strategy OneSignal Webinars: Designing In-App Messages In this webinar, OneSignal's Design Director, Lee Munroe, goes over how to design great in-app messages and introduces new features coming to our platform.
Features & Updates Confirmed Delivery: Improve CTR Accuracy & Monitor Delivery Health Confirmed Deliveries provides near-perfect click-through rate numbers and gives app developers a new peace of mind...
Messaging Strategy 3 Reasons to Automate Your Push Notifications Automated messages can save you time and help you both reengage inactive users and boost conversions.
Messaging Strategy What Factors Affect Email Deliverability? Email deliverability, or the process of getting your emails into your recipients’ inboxes, is the benchmark every email marketer ascribes to.
Messaging Strategy In-App Survey Building Tips to Earn User Feedback In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.
Messaging Strategy 6 Ways Universities and Schools are Using Text Messaging As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.
Messaging Strategy Messaging Strategy Basics: Geotargeting vs Geofencing Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns using location data. In to...
Messaging Strategy Guide to Understanding Push Notification Performance Learn what KPIs to track to evaluate the success of your push notifications.
Messaging Strategy Understanding iOS Remote vs Local Push Notifications To the unsuspecting user, local and remote notifications might seem identical. However, these two notification types are fundamentally different in regards to how they are sent and received.
Messaging Strategy A Guide to When and How to Use Mobile Push vs Email Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.
Messaging Strategy How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.
