Messaging Strategy 5 Psychological Insights to Drive Your Multichannel Messaging Strategy Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.
Messaging Strategy How the Pandemic Changed Digital Communication in Schools Recent data we've published shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.
Best Practices Best Practices for Messaging International Audiences Whether your company has an existing international user base or you're considering expanding to new markets, you’ll want to develop a game plan for messaging distinct user groups across the globe.
Messaging Strategy OneSignal Webinars: Designing In-App Messages In this webinar, OneSignal's Design Director, Lee Munroe, goes over how to design great in-app messages and introduces new features coming to our platform.
Features & Updates Confirmed Delivery: Improve CTR Accuracy & Monitor Delivery Health Confirmed Deliveries provides near-perfect click-through rate numbers and gives app developers a new peace of mind...
Messaging Strategy Why Users Like Personalized Push Notifications Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.
Features & Updates 3 Reasons to Automate Your Push Notifications Automated messages can save you time and help you both reengage inactive users and boost conversions.
Best Practices What Factors Affect Email Deliverability? Email deliverability, or the process of getting your emails into your recipients’ inboxes, is the benchmark every email marketer ascribes to.
Messaging Strategy In-App Survey Building Tips to Earn User Feedback In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.
Messaging Strategy 6 Ways Universities and Schools are Using Push Notifications As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.
Messaging Strategy Messaging Strategy Basics: Geotargeting vs Geofencing Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns when they used location data. Marketers use location to hone their
Messaging Strategy Guide to Understanding Push Notification Performance Learn what KPIs to track to evaluate the success of your push notifications.
Messaging Strategy Understanding iOS Remote vs Local Push Notifications To the unsuspecting user, local and remote notifications might seem identical. However, these two notification types are fundamentally different in regards to how they are sent and received.
Messaging Strategy Deciding When and How to Use Email vs. Push Notifications Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.
Messaging Strategy How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.
Messaging Strategy What are Web Push Notifications? What are web push notifications? How do they differ from mobile push notifications and other communication channels?
Messaging Strategy 6 In-App Messaging Examples From Successful Apps From media companies to delivery apps to construction companies, many businesses see increased engagement and retention with in-app messaging.
Messaging Strategy 7 Things to Look for in a Push Notification Provider Consider these key factors when choosing a push notification provider. Look for a solution that's easy to install and use and that leads to tangible ROI for your business.
Messaging Strategy How Healthcare SMS and Push Notifications are Enhancing the Patient Experience For healthcare apps, improved patient communication can mark the difference between early treatment and an adverse outcome. To improve patient outcomes, healthcare apps are turning to SMS and push messages for a variety of use cases.
Messaging Strategy 5 Impactful SMS Strategies for E-commerce More brands are turning to SMS to deliver a seamless cross-channel customer experience. Discover key SMS strategies to grow your business.
Messaging Strategy Why Text Messaging (SMS) Should be Part of Your Marketing Strategy Learn how marketers use SMS to boost customer communications. SMS is mobile-first, fast, responsive, and engaging for all types of businesses.
Messaging Strategy How Banking Apps Use Push Notifications to Enhance the Customer Experience Banking apps embrace mobile push notifications to stitch together a complex user experience and connect users to the full array of financial services they need.
Messaging Strategy App Communication: When to use Push Notifications, SMS, and In-App Messaging Creating a multichannel messaging strategy will help you build a seamless and "sticky" UX. But how do you know what channel to use for your messaging use cases?
