Messaging Strategy Beyond Words: Using Messaging Visuals to Engage Users Best practices and tips for creating and using visuals for push notifications, SMS, email, in-app messages, and iOS Live Activities to drive engagement.
Messaging Strategy Apple Push Notification Best Practices Learn about high-level Apple push notification best practices along with some valuable resources for marketers and developers to increase engagement.
Messaging Strategy A Guide to Mobile User Reactivation Learn how to retarget push notifications, emails, and other messages to re-engage users and drive conversions.
Messaging Strategy Using Mobile Notifications to Target Users Most Likely to Convert These are some of the tell-tale engagement signs that a free user may be getting close to converting into a paying customer
Messaging Strategy How to Re-Engage Players With Daily Mobile Game Notifications Mobile gaming is uniquely positioned to make the most out of re-engagement campaigns. Learn how to set up daily notifications for maximum retention!
Messaging Strategy Turning Setbacks into Opportunities: How to Re-Engage Users After Mobile App Downtime How do you bring users back to the table after they’ve had the bitter taste of disappointment at their fingertips?
Messaging Strategy Maximizing User Engagement: The Synergy of Push Notifications and Email We’ve shared three scenarios where email and push notifications work in harmony to leverage each other’s strengths while compensating for each other’s limitations.
Messaging Strategy A Guide to User Preference Centers The user preference center touches everything from preferred communication channels (email, SMS, push notifications) to frequency controls, putting your users’ in charge of their journey with your platform.
Messaging Strategy 10 Tips for Creating Engaging and Rewarding In-Game Challenges These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.
Messaging Strategy 4 Ways to Use ChatGPT to Enhance Your Customer Engagement Strategy Figuring out how to use generative AI responsibly, effectively, and efficiently can be tricky..earn some simple tips to get started!
Messaging Strategy What Does Mobile-First Mean? In the launching process of “Ready, Aim, Fire,” we’re honing in on that pivotal second step and exploring what it means to adopt a mobile-first approach for your business.
News The State of Notification Support Across Popular Devices in 2023 Push notifications are no longer limited to just mobile applications and websites. Learn how notifications are leveraged in cars, TVs, wearables, game consoles, e-readers, and more.
Messaging Strategy How to Calculate Customer Acquisition Costs (CAC) for Mobile Apps Learn how to analyze your marketing spend, calculate your CAC, and use this metric to make data-driven decisions that will drive growth for your mobile app.
Messaging Strategy Understanding the Mobile App User Journey Discover common stages of an app user journey and what interactions and goals are important at each stage.
Messaging Strategy 7 Tips to Enhance Your Mobile App's Holiday Marketing Strategy From expressing gratitude to leveraging multiple communication channels, learn how to drive results and improve brand awareness, customer loyalty, and revenue during the holiday season.
Messaging Strategy 6 Cross-Channel Optimization Tips to Boost Customer Engagement Here are six killer cross-channel optimization strategies you can use to boost customer engagement.
Acquisition & Retention What is an App Icon Notification Badge? Here we'll unpack the concept of app notification app icon badges and discuss how they can be used to enhance your mobile app engagement strategy.
Mobile Push Notifications 4 Tips for Implementing a Successful Mobile-First Loyalty and Rewards Program A mobile-first loyalty program is a way to incentivize long-term customer engagement by rewarding customers for repeated interactions with your brand.
Messaging Strategy User Activation Along the Mobile App Journey What is activation along the mobile app journey?
Messaging Strategy Firebase Cloud Messaging (FCM) Compared to OneSignal When choosing between providers for push notifications, mobile application developers often evaluate Firebase Notifications and OneSignal, two of the best push notification providers on the market.
Features & Updates Acelera la participación del cliente con nuevas herramientas en Journeys Con una rama de división (Split branch), ahora puedes identificar fácilmente los mejores métodos para atraer a tus clientes mediante la comparación de canales, CTA y más.
News Android 13: What’s Changing and How to Stay in Touch with Your Users What should you expect with the release of Android 13? With the new OS, users will soon have to opt into push notifications.
Messaging Strategy Creating a Strong Messaging Campaign Across Multiple Channels Here are some hot tips for creating a strong messaging campaign across multiple channels!
Development How to Add Push Notifications to an Android App with Java and Kotlin Follow this step-by-step guide to add push notifications to your Android app using Java and Kotlin.
Messaging Strategy Biggest Reasons Users Opt Out of Push Notifications Why do users opt out of push notifications? Here are some commmon reasons your audience may be unsubscribing from your brand communications.
News Insights From Apple's 2022 Worldwide Developers Conference This year's Worldwide Developer Conference brings key updates on the status of web push notifications support in Safari, lock screen changes, and other new features.