Mobile Push Notifications - Push Notification & Messaging Blog

Understanding iOS Remote Push Notifications and Local Notifications

To the unsuspecting user, local and remote notifications might seem identical. However, these two notification types are fundamentally different in regards to how they are sent and received.

Messaging Strategy

Deciding When and How to Use Email vs. Push Notifications

Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.

Messaging Strategy

How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations

Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.

Messaging Strategy

7 Easy Solutions to Mitigate the Risks of Over-Messaging

More messaging doesn’t necessarily mean a better or more successful messaging strategy.

Messaging Strategy

7 Things to Look for in a Push Notification Provider

Consider these key factors when choosing a push notification provider. Look for a solution that's easy to install and use and that leads to tangible ROI for your business.

Features & Updates

Work Faster and Smarter with New Push Templates and Improved CSV Uploads

We've created professionally designed templates to help you get up and running and made CSV uploads even easier.

Features & Updates

Flutter Major Release

Today we’re excited to announce the release of version 3 of our Flutter SDK! We’ve updated our Flutter SDK package to be compatible with Flutter 2.2, which leverages Flutter’s

Messaging Strategy

7 Deadly Messaging Sins in Mobile Games (And How to Solve Them)

Your messaging strategy can make or break your mobile game. Learn common communication mistakes and how to create a more compelling UX.

Messaging Strategy

How Banking Apps Use Push Notifications to Enhance the Customer Experience

Banking apps embrace mobile push notifications to stitch together a complex user experience and connect users to the full array of financial services they need.

Messaging Strategy

App Communication: When to use Push Notifications, SMS, and In-App Messaging

Creating a multichannel messaging strategy will help you build a seamless and "sticky" UX. But how do you know what channel to use for your messaging use cases?

Features & Updates

Prevent Over-messaging with Frequency Capping

Our new frequency capping will help you manage the amount of messages users receive to create an optimal customer experience.

Messaging Strategy

How to Write More Compelling Opt-in Messages for iOS Push

Learn how to increase opt-in rates for iOS push notifications and become more persuasive overnight.

Messaging Strategy

How to Build an Effective Mobile App Onboarding Process

There’s no universally correct way to onboard users to a mobile app. That said, there are certain strategies and attributes that make some mobile onboarding processes more successful than others.

Messaging Strategy

Understanding User Expectations for Push Notifications

Push notifications are changing the user experience and raising the bar for customer communication. Find out what users expect from push and what companies must deliver in order to keep pace.

Messaging Strategy

Using Data Tags to Target and Personalize Customer Messaging

Sending hyper-relevant messages at scale shouldn’t require extra time or headache, but it does require having the right tools at your fingertips. OneSignal’s Data Tag and Segmentation tools make it easy to maintain meaningful connections with users as your business grows.

Messaging Strategy

3 Tips for Sending Push Notifications During the Holidays

This holiday season is all about giving, but it’s also the best time for companies to attract highly motivated shoppers. With weeks to go before Christmas, this period is the hottest time of the season as people hunt for last-minute gifts that they want to give to their loved ones.

Messaging Strategy

5 Best Practices for Your 2020 Black Friday Push Notifications

With COVID-19 causing most to shelter indoors as they look to find deals on Black Friday, here are 5 best practices on how to reach customers as this shopping holiday becomes more of a digital experience.

Messaging Strategy

Lifecycle Marketing: How Push Notifications Can Steer Your User’s Journey

Looking to develop a strategy to further your app’s goals of progressing your users through the desired customer journey? Try sending relevant, valuable, and seamless messages that are personalized to each customer.

Messaging Strategy

Outcomes: Push Notification Insights that Go Beyond CTR

Outcome tracking opens up a new way to understand the effectiveness of push notifications for a range of user behavior, beyond just clicks. This helps you see the business impact your customer engagement

Messaging Strategy

Power Up Your Drip Campaigns with Push

Drip campaigns are one of the most effective ways to move users toward a final conversion point. When coupled with push notifications, they form a highly effective solution. Learn how to leverage this powerful combination.

Messaging Strategy

How Push Notifications Drive Revenue and Customer Loyalty

Push notifications deliver a clickthrough rate 7X greater than email. They offer businesses an opportunity to get messaging seen and get seen consistently. But push isn’t just a simple marketing loudspeaker....

Messaging Strategy

Why Push Notifications Will Set the Pace for Marketing Strategies in 2021

How do you keep prospects engaged in a world of fierce competition and short attention spans? Here are 5 reasons to integrate push notifications into your marketing strategy...

Features & Updates

Improve Customer Experiences with Shopify Shipping Updates

To help Shopify businesses provide better customer experiences, OneSignal has released a new feature on its Shopify App for Shipping Updates. This new feature allows Shopify merchants to automatically send shipping notifications...

Messaging Strategy

Increase Daily Active Users by 27% Using Push Notifications; Better ROI Than Email

In a survey of companies who actively use web and mobile push notifications, a majority of respondents reported that Push Notifications were of equal or had a greater return on investment (ROI) than email marketing or digital advertising.

Messaging Strategy

How to Increase Click-Through Rates With Push Notifications and In-App Messaging

As part of our continued commitment to helping make push notifications easier and more effective for our users, we crunched the numbers from our database of 200+ billion notifications again to provide insights on how you can optimize your CTR (click-through rate) and avoid annoying your users.