Messaging Strategy Maximizing User Engagement: The Synergy of Push Notifications and Email We’ve shared three scenarios where email and push notifications work in harmony to leverage each other’s strengths while compensating for each other’s limitations.
Messaging Strategy A Guide to User Preference Centers The user preference center touches everything from preferred communication channels (email, SMS, push notifications) to frequency controls, putting your users’ in charge of their journey with your platform.
Messaging Strategy 10 Tips for Creating Engaging and Rewarding In-Game Challenges These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.
Messaging Strategy 4 Ways to Use ChatGPT to Enhance Your Customer Engagement Strategy Figuring out how to use generative AI responsibly, effectively, and efficiently can be tricky..earn some simple tips to get started!
Messaging Strategy What Does Mobile-First Mean? In the launching process of “Ready, Aim, Fire,” we’re honing in on that pivotal second step and exploring what it means to adopt a mobile-first approach for your business.
News The State of Notification Support Across Popular Devices in 2023 Push notifications are no longer limited to just mobile applications and websites. Learn how notifications are leveraged in cars, TVs, wearables, game consoles, e-readers, and more.
Messaging Strategy How to Calculate Customer Acquisition Costs (CAC) for Mobile Apps Learn how to analyze your marketing spend, calculate your CAC, and use this metric to make data-driven decisions that will drive growth for your mobile app.
Messaging Strategy Understanding the Mobile App User Journey Discover common stages of an app user journey and what interactions and goals are important at each stage.
Messaging Strategy 7 Tips to Enhance Your Mobile App's Holiday Marketing Strategy From expressing gratitude to leveraging multiple communication channels, learn how to drive results and improve brand awareness, customer loyalty, and revenue during the holiday season.
Messaging Strategy 6 Cross-Channel Optimization Tips to Boost Customer Engagement Here are six killer cross-channel optimization strategies you can use to boost customer engagement.
Acquisition & Retention What is an App Icon Notification Badge? Here we'll unpack the concept of app notification app icon badges and discuss how they can be used to enhance your mobile app engagement strategy.
Mobile Push Notifications 4 Tips for Implementing a Successful Mobile-First Loyalty and Rewards Program A mobile-first loyalty program is a way to incentivize long-term customer engagement by rewarding customers for repeated interactions with your brand.
Messaging Strategy User Activation Along the Mobile App Journey What is activation along the mobile app journey?
Messaging Strategy Firebase Cloud Messaging (FCM) Compared to OneSignal When choosing between providers for push notifications, mobile application developers often evaluate Firebase Notifications and OneSignal, two of the best push notification providers on the market.
Features & Updates Acelera la participación del cliente con nuevas herramientas en Journeys Con una rama de división (Split branch), ahora puedes identificar fácilmente los mejores métodos para atraer a tus clientes mediante la comparación de canales, CTA y más.
News Android 13: What’s Changing and How to Stay in Touch with Your Users What should you expect with the release of Android 13? With the new OS, users will soon have to opt into push notifications.
Messaging Strategy Creating a Strong Messaging Campaign Across Multiple Channels Here are some hot tips for creating a strong messaging campaign across multiple channels!
Development How to Add Push Notifications to an Android App with Java and Kotlin Follow this step-by-step guide to add push notifications to your Android app using Java and Kotlin.
Messaging Strategy Biggest Reasons Users Opt Out of Push Notifications Why do users opt out of push notifications? Here are some commmon reasons your audience may be unsubscribing from your brand communications.
News Insights From Apple's 2022 Worldwide Developers Conference This year's Worldwide Developer Conference brings key updates on the status of web push notifications support in Safari, lock screen changes, and other new features.
Messaging Strategy What are VoIP Notifications? What are VoIP notifications and how do they work? It's important to configure VoIP push notifications if you use this protocol to enable calling on your mobile app.
Messaging Strategy Marketing Automation for Mobile Apps What is mobile marketing automation? How can you use it to effectively scale your messaging strategy to reach your user base?
Messaging Strategy C-SPAN Uses OneSignal to Spark Audience Engagement Find out how C-SPAN uses OneSignal to keep its app audience engaged and reach viewers where they're at.
Messaging Strategy How to Use Notifications to Support Mobile Game LiveOps Push notifications are a great way to support your mobile gaming app’s LiveOps strategies. Learn everything you need to know here.
Messaging Strategy 6 Strategies to Grow Your Mobile Push Subscribers How can you grow your mobile push subscriber list? You'll want to consider factors such as your users' dominant operating system, app industry, and more.
Development How to Add Push Notifications into an iOS App Learn how to add push notifications to your iOS app for free.