These days, people want to see eye-catching visuals or big-brand logos they quickly recognize. Even if your users use and trust your app or website, they might not notice your notification if it doesn’t stand out from the other notifications that they get throughout the day.

To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.

OneSignal’s powerful in-app messaging offers a variety of ways to communicate the value of an app and help convince users to continue to come back.

These days, people are all about seeing ads that involve custom images, sounds or videos.

Push notifications are a great way to re-engage with your audience. But how do you get them to convert once they are back? In-app messaging helps bridge the gap between push and meaningful conversions.

Attracting new users is a challenge that all marketing teams and entrepreneurs face. However, the battle doesn't end there. Often times, it can be even harder to retain existing us...

We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.

According to a survey of 30 outlets with mobile apps, push notifications sent by news publishers are up 16% this year. Here are the five biggest takeaways from the report to help you increase open rates and conversion.

“We gave our intern access to our OneSignal account and he sent out a message to every single subscriber. It was awful.” -OneSignal Customer... Sound familiar? It could have happened to anyone, but not anymore!

Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.