Lydia Fayal - Push Notification & Messaging Blog

Should You Use Emojis in Push Notifications? The Answer is 👍📈🤗

What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.

News

MAU Conference 2019

...And we're back! OneSignal's sales leadership spent last week in Las Vegas for the Mobile Apps Unlocked Conference, a flagship summit on customer engagement. The event was a huge success with all the

Messaging Strategy

Build vs Buy: What Goes into Building a Push Notification Platform?

How most companies determine whether to build their own push notification platform or integrate with a third party service. Learn how many engineers it takes to send push notifications, what languages they build in, and what risks are involved.

Messaging Strategy

Weekly Webinars on OneSignal Setup, Integrations, and Best Practices

Developers and businesses around the world use OneSignal to send over 4.5 BILLION push notifications every day. We work with everyone from Fortune 500 Companies, to mobile app developers, to non-technical bloggers

Messaging Strategy

How to Integrate Your DMP to Send Targeted Notifications

Messages that are personalized for a specific target audience always perform better than the spray-and-pray, one-size-fits-all campaigns. Everyone understands that, but not everyone takes to the time to set it up. The process

Messaging Strategy

Best Practices for News Publications: Segmentation & Testing with Push Notifications

We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.

Messaging Strategy

Three Ways to Reduce Abandoned Carts Using Push Notifications

We know reducing abandoned carts is the easiest way to instantly boost your bottom line. But how specifically do you do that with web and mobile push notifications? Here are 3 ways...

Messaging Strategy

Best Practices for News Publications: Push Notification Frequency & Content

According to a survey of 30 outlets with mobile apps, push notifications sent by news publishers are up 16% this year. Here are the five biggest takeaways from the report to help you increase open rates and conversion.

News

Why I Joined OneSignal’s Team and How You Can Too

The company is growing quickly both in terms of revenue and employees. It’s a great time to join because we’re still early - we’ve raised a total of $9.5M from investors including SignalFire and Rakuten Ventures. And despite our early stage, we have massive market penetration.

Integrations

How to Increase Engagement with Location Based Push Notifications

Location-based notifications have a 50% higher open rate than personalized. Use Plot Projects + OneSignal to ensure notifications are timely & relevant.

Messaging Strategy

4 Reasons To Use Web Push Notifications for Re-Engagement

Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.

News

OneSignal Breaks Throughput Record and Delivers 4 Billion Push Notifications

OneSignal set a new throughput record delivering 850,000+ notifications per second - more than twice the competition. OneSignal sends 4 billion push notifications per day, up 25% since September. The platform is used by 550,000+ developers and marketing teams including many Fortune 500 Companies.