About Lydia Fayal

What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.

...And we're back! OneSignal's sales leadership spent last week in Las Vegas for the Mobile Apps Unlocked Conference, a flagship summit on customer engagement. The event was a huge...

How most companies determine whether to build their own push notification platform or integrate with a third party service. Learn how many engineers it takes to send push notifications, what languages they build in, and what risks are involved.

Developers and businesses around the world use OneSignal to send over 4.5 BILLION push notifications every day. We work with everyone from Fortune 500 Companies, to mobile app deve...

Messages that are personalized for a specific target audience always perform better than the spray-and-pray, one-size-fits-all campaigns. Everyone understands that, but not everyon...

We spoke with customers including the #1 digital news source, tech bloggers, and the news divisions of major sports leagues. Here are the most effective OneSignal features they use to increase their clickthrough rates and retention.

We know reducing abandoned carts is the easiest way to instantly boost your bottom line. But how specifically do you do that with web and mobile push notifications? Here are 3 ways...

According to a survey of 30 outlets with mobile apps, push notifications sent by news publishers are up 16% this year. Here are the five biggest takeaways from the report to help you increase open rates and conversion.

The company is growing quickly both in terms of revenue and employees. It’s a great time to join because we’re still early - we’ve raised a total of $9.5M from investors including SignalFire and Rakuten Ventures. And despite our early stage, we have massive market penetration.

Location-based notifications have a 50% higher open rate than personalized. Use Plot Projects + OneSignal to ensure notifications are timely & relevant.

Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.

OneSignal set a new throughput record delivering 850,000+ notifications per second - more than twice the competition. OneSignal sends 4 billion push notifications per day, up 25% since September. The platform is used by 550,000+ developers and marketing teams including many Fortune 500 Companies.