Messaging Strategy Email Segmentation Best Practices Your email list is not one singular entity, but a collection of diverse audiences who all require different paths to their inbox. You don’t want to be reaching everybody with the same message — instead, focus on reaching the right people with the right message.
Messaging Strategy How to Clean an Email List If left unchecked, a congested email list eventually becomes merely a collection of uninterested, dormant, or inactive recipients. A clean email list increases the deliverability of your email campaigns in a variety of ways.
Messaging Strategy Message Personalization Best Practices Personalized messaging can be implemented in almost every facet of your marketing strategy and has been proven to improve open rates, nurture engagement, drastically boost app retention, and build lasting trust with customers.
Messaging Strategy What to Consider When Switching Messaging Providers The more critical you are upfront of your provider’s capabilities and limitations, the less time you’ll spend recouping churned users and pulling your hair out with the mother of all buyer remorse headaches.
Acquisition & Retention Understanding and Combating User Churn It’s the number one reason that mobile apps struggle to grow and we’re going to show you how to proactively anticipate your users’ needs to overcome it.
Messaging Strategy 4 Most Effective Player Retention Hacks for Mobile Games Use these powerful tactics to drive player engagement, loyalty, and LTV.
Messaging Strategy What Does Mobile-First Mean? In the launching process of “Ready, Aim, Fire,” we’re honing in on that pivotal second step and exploring what it means to adopt a mobile-first approach for your business.
Messaging Strategy Guide to Understanding Mobile User Lifetime Value (LTV) If users are your app's lifeblood, calculating your LTV is a way to run bloodwork and uncover the value of your user base.
