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Performance Optimization

A collection of 27 posts

Messaging Strategy

The Importance of Customer Messaging Stats & Insights

Learn how to use industry stats to enhance your messaging strategy and grow your business.

  • Meryl Kremer
    Meryl Kremer
4 min read
Messaging Strategy

Statistical Insights from 90 Billion Notifications

How do segmentation, A/B testing, rich media, and other factors impact push notification performance? Check out engagement statistics from 90 billion push notifications.

  • Peter Sun
    Peter Sun
3 min read
Features & Updates

Confirmed Delivery: Improve CTR Accuracy & Monitor Delivery Health

Confirmed Deliveries provides near-perfect click-through rate numbers and gives app developers a new peace of mind...

  • Rodrigo Gomez-Palacio
    Rodrigo Gomez-Palacio
  • Sasha Langholz
    Sasha Langholz
3 min read
Integrations

OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle

With this new integration, craft more targeted and customized messaging experiences throughout the customer lifecycle.

  • Serena Wang
    Serena Wang
3 min read
Features & Updates

3 Reasons to Automate Your Push Notifications

Automated messages can save you time and help you both reengage inactive users and boost conversions.

  • Neil Nautiyal
    Neil Nautiyal
  • Sasha Langholz
    Sasha Langholz
3 min read
Features & Updates

How to Make Push Notifications More Effective With A/B Testing

Think you got a few clever messages to send your audience, but not sure which one to use? This is where A/B Testing can come in handy.

  • Eyra Dzakuma
    Eyra Dzakuma
5 min read
Features & Updates

Optimize Messaging Engagement with Advanced A/B Testing

We’ve added new advanced A/B testing functionality and improved the message testing experience. We also share popular testing tactics.

  • Eva Wei
    Eva Wei
4 min read
News

OneSignal Raises Funding from HubSpot

We're excited to announce that we have raised funding from HubSpot, a leading customer relationship management (CRM) platform that helps companies build remarkable customer experiences.

  • Grace Lin
    Grace Lin
2 min read
Development

Challenges and Solutions When Scaling PostgreSQL

Learn about the challenges we’ve encountered while scaling on PostgreSQL and the solutions we've put in place.

  • Joe Wilm
    Joe Wilm
17 min read
Integrations

Introducing the OneSignal + HubSpot Integration!

This exciting integration brings push notifications into the core HubSpot marketing experience.

  • Meryl Kremer
    Meryl Kremer
3 min read
News

Android 12 Notification Changes: What to Expect

The Android 12 release will change how developers can reach their users with push notifications. Find out what to expect.

  • George Deglin
    George Deglin
4 min read
Integrations

The 6 Most Popular Zapier Integrations for Customer Messaging

Streamline operations, generate internal alignment, and drive user engagement with OneSignal + Zapier.

  • Christy Huggins
    Christy Huggins
4 min read
Integrations

OneSignal and Mixpanel Create Two-Way Integration to Enhance Targeting and Analytics

Use Mixpanel cohorts to optimize OneSignal campaigns and flow OneSignal engagement data back into Mixpanel

  • Christy Huggins
    Christy Huggins
3 min read
Messaging Strategy

The Ultimate Guide to Using UTMs and Google Analytics to Analyze Your Campaigns

Wondering how much traffic your messaging drives? Not sure if that promotional campaign was successful? Analyze the effectiveness of your campaigns across all your digital channels with UTM tracking parameters and Google Analytics.

  • Eva Wei
    Eva Wei
5 min read
Features & Updates

New Feature: The Power of Automation with Automated Emails

Did you know that every $1 spent on emails leads to an average return of $42? That’s just one of the reasons why email continues to be the cornerstone of every digital

  • Eva Wei
    Eva Wei
2 min read
Integrations

Announcing OneSignal's Integration with Paragon

We’re excited to announce that OneSignal now integrates with Paragon! Paragon is a low-code platform that makes it easy to build product integrations and deliver the features your customers want, faster.

  • Dione Lum
    Dione Lum
2 min read
Features & Updates

Marketing Made Simple: Improve Campaign Effectiveness with Auto UTM Tagging

OneSignal simplifies UTM tagging with application-level settings to improve ease-of-use. Make marketing communication simple and effective with OneSignal.

  • Sandeep Niwas
    Sandeep Niwas
2 min read
Features & Updates

Enterprise-Grade Security & Privacy for All OneSignal Users

OneSignal is now officially Privacy Shield Certified and we’ve shipped new security features, including two-factor authentication, to ensure the highest levels of security for all users.

  • Zack Hendlin
    Zack Hendlin
  • Lawrence Hung
    Lawrence Hung
3 min read
Features & Updates

Advanced Analytics Now Available Across Platform

We’re proud to announce the launch of Advanced Analytics across all channels. This new feature serves as a turn-key solution for measuring, reporting, and uncovering insights to optimize your push strategies.

  • Dione Lum
    Dione Lum
3 min read
Messaging Strategy

OneSignal Webinars: Advanced Analytics

In this webinar, OneSignal's Head of Product, Zack Hendlin, goes over how advanced analytics powered by OneSignal can help increase ROI.

  • Zack Hendlin
    Zack Hendlin
14 min read
Features & Updates

Product Update: Advanced Analytics, Influenced Opens, Easier Sending Now Available

Powerful New Analytics Just knowing the number of clicks on a notification is useful, but not nearly as useful as directly measuring the outcomes you care about -- be it sales, article shares,

  • Zack Hendlin
    Zack Hendlin
3 min read
Features & Updates

How to Retarget Users Based on their Click History Using the OneSignal API

Want to know the specific people who clicked on a notification? Now you can.

  • Rodrigo Gomez-Palacio
    Rodrigo Gomez-Palacio
4 min read
Integrations

New Microsoft Visual Studio App Center Partnership!

OneSignal has partnered with Microsoft Visual Studio App Center to make it easy to get SQL-like analytics on notification performance...

  • Zack Hendlin
    Zack Hendlin
2 min read
Features & Updates

Increase Your Push Notification CTR with Intelligent Delivery

We analyzed 42 billion notifications sent to users across during a one-month period to determine the best time to send push notifications.

  • Teddy Lee
    Teddy Lee
2 min read
Features & Updates

New features including user exports and live status

Over the last few months, the OneSignal has grown considerably. Our newly expanded engineering team has been working hard to improve OneSignal's performance, ease-of-use, and capabilities. Here are some highlights of what's new:

  • George Deglin
    George Deglin
2 min read
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