We’re excited to announce a brand new integration with Segment! This integration syncs customer data from Segment to OneSignal to create personalized, relevant messaging campaigns.
Segment is a Customer Data Platform (CDP) that helps businesses collect, clean, and control their customer data. With Segment, you can unify and connect your first-party customer data to 200+ tools, including email, web, advertising, POS, and mobile. This provides companies with a complete data toolkit and common understanding of their users, which they can then activate to create personalized, customer-first experiences and messaging.
Why This Integration is Exciting
There are a variety of different channels customers can use to interact with your brand — whether it’s through a Facebook ad, push notification, or simply browsing products online, all this customer data can often become siloed in different departments, platforms, and databases.
With our Segment integration, you’ll be able to unify your customer data, send custom user traits to OneSignal, and also create audiences that sync in real-time to OneSignal for activation. Segment combines separate customer data into one powerful platform, making it easy for you to understand exactly who your customers are and what motivates their actions. From there, OneSignal and Segment work together to ensure that you have the right customer data in OneSignal to create personalized, relevant messaging campaigns that trigger based on how your customers interact with your app or website.
Personalize Messaging With Real-Time Customer Data
Segment aggregates and unifies data across every touch point and sends this in real-time to OneSignal as Data Tags. You can then leverage these tags in OneSignal to create automated messaging campaigns that deliver the right message to the right audience at the right time — the holy trinity! For instance, you can send a push notification to users that have been in a free trial for over 30 days to convert them into paid customers.
Centralize Audience Creation To Develop Powerful Cross-Channel Journeys
Once your customer data is unified in Segment, you can sync this automatically to a OneSignal Segment and build actionable audiences to personalize every customer interaction. You can then reach this same audience through a variety of channels to create a customized user journey — whether that’s personalized push notifications through OneSignal, or social media, chat, and paid ad touches through Segment’s other activation partners.
Unlock Turn-Key Connections with Other Systems in Your Tech Stack
Segment collects customer data from 200+ sources, and can send this information to OneSignal with no development work needed. By taking a unified approach to data collection, engineering teams no longer have to spend additional time integrating OneSignal with each marketing and analytics technology separately.
Create Personalized E-Commerce Customer Journeys
From an e-commerce perspective, reaching the right customers and making predictive recommendations of relevant content, offers, and products can have a significant impact on campaign performance. With our integration, you can collect first party data with Segment that can be passed to OneSignal in real-time to act upon. For example, send an automated push notification to users that put an item in their cart but do not finish checking out.
Get Started with OneSignal + Segment
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