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Segment

Sync customer data from Segment to OneSignal in real-time to personalize your messaging campaigns

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Category

Customer data platform (CDP)

Integration capability

OneSignal as destination OneSignal as source

Plan type

Paid

Built by

OneSignal

Overview

​​Elevate your customer engagement strategy with the OneSignal and Twilio Segment integration. Twilio Segment, the world’s #1 Customer Data Platform (CDP), helps you collect, unify, and route customer data into systems where it’s needed most. When paired with OneSignal’s leading messaging and engagement platform, you can harness real-time customer insights to create personalized, impactful user experiences.

Thousands of companies, including Intuit, FOX, Instacart, and Levi’s, trust Segment to understand their customers and deliver world-class experiences. With this key integration, you can use this powerful data foundation to transform how you connect with your audience.

Key benefits

Unify customer data

Combine customer data across 200+ sources into OneSignal, enabling a comprehensive view of your audience to connect devices, enrich user profiles, and build actionable user segments

Real-time personalization

Sync customer traits and event data from Segment to OneSignal in real time to personalize messaging campaigns, create targeted user Data Tags, and deliver more experiences that resonate

Bi-directional data flow

Seamlessly sync message engagement data from OneSignal back to Segment, gaining deeper insights into customer behavior and maintaining clean, current data across your tech stack

Cross-channel Journeys

Leverage unified audiences to create consistent, cross-channel journeys across push notifications, email, SMS, and in-app messaging

Use cases

Flawless messaging automation

Trigger automated messages in OneSignal based on event data captured in Segment, such as welcome messages for new users or re-engagement notifications.

Seamless cross-channel experiences

Combine OneSignal’s messaging capabilities with Segment’s audience data to create cohesive user journeys across push notifications, email, in-app messages, and SMS.

Data-driven targeting

Enrich OneSignal messaging campaigns by syncing customer data from Segment to define Data Tags, create dynamic user segments, and deliver highly personalized messages at scale.

Centralized customer insights

Connect OneSignal to over 200 data sources supported by Segment to gain a holistic understanding of your audience and tailor engagement strategies.

Install the OneSignal & Twilio Segment integration

To set up the OneSignal and Segment integration, visit the OneSignal and Segment Integration Guide. This guide provides step-by-step instructions for configuring the integration and optimizing your customer engagement strategy. Follow the linked instructions to:

  • Configure the Segment destination for OneSignal
  • Enable the integration within your OneSignal dashboard
  • Sync and unify customer data across platforms

    If you have additional questions or need assistance unlocking or configuring this powerful integration, we’re here to help! Email us at support@onesignal.com.