Drive App Engagement with Mobile Notifications

Spark action and nurture loyalty with highly visible, relevant, and timely messages.

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Mobile push every app needs push

Every App Needs Push

Whether it’s a breaking news alert, game update, or a response from a dating site, chances are it came from us. Push notifications are the top driver of app re-engagement, and OneSignal is the #1 SDK used by app developers. 1 in 5 apps now picks OneSignal to drive conversions and loyalty.

Beach Bum Games saw a 140% increase in paid user reactivation 10 days after implementing OneSignal.

4 Types of Push

Promos & Updates

Deliver these types of system notifications to inform users of new features and opportunities, such as a holiday discount or an exclusive trial.

Promos & Updates
User Messages

Let someone know when their username is mentioned in a thread or if someone directs a message to them through your app.

User Messages
Transactional Notification

Build loyalty by setting up push notifications triggered by events. For example, let a user know when a package ships, car arrives, flight is delayed, or bill is due.

Transactional Notification
Conversion Driver

Maybe your user hasn’t completed their profile yet or they left an item in their shopping cart. Send a friendly, personalized message to get them back.

Conversion Driver

Our platform supports iOS, Android, and more so you can easily send eye-catching notifications across different mobile devices.

Learn More About Our iOS, Android, and Huawei Notification Capabilities

Maximize Your Audience and Reach

On average, 52% of app users subscribe to push notifications. Get more opt-ins by setting up a no-code in-app message before the required push permission prompt and explain how notifications will benefit your users. Tell users what they’ll miss out on if they don’t subscribe.

“It’s a game-changer. It’s an extension of our product. That’s just table stakes though. You have to have really good notifications set up.”

Mobile push send at the right time to increase engagement

Send at the Right Time to Increase Engagement

Create customized Journeys to send relevant messaging based on user attributes or behavior - for example, set a follow-up message for 24 hours after they download the app. Or, select Intelligent Delivery, and we'll leverage machine learning to drastically improve your CTR.

From our State of Customer Engagement report, notifications retargeted at users who did not open the initial notification more than doubled their CTR (+111%).

Common Push Notification FAQs

If you have an app with active users, the answer is yes! Mobile push notifications are often the first thing we see when we pick up our phones. They are the most direct and effective method of communicating with app users and driving engagement after a user leaves your app. On average, push notifications earn 10 times greater engagement than email. If you want to remain visible to your users and improve app retention, you should definitely use mobile push notifications. Learn more about what push notifications should and shouldn’t be used for.

Mobile push notifications are the first thing users see when they pick up their phone. With mobile notifications, you can create transactional and marketing opportunities, while also driving user retention and engagement.

Mobile push notifications have a variety of benefits. They’ve been shown to improve message visibility, increase user retention and engagement, drive conversions, and help create a better, more seamless user experience.

Mobile push notifications software can be expensive, but not with OneSignal. With OneSignal, you can send notifications for free! If you want to expand and scale up your messaging strategy, we also offer additional channels and more sophisticated plans starting at $9 per month. Check out our pricing page for more details or create a free account to try it out for yourself.

Mobile push notifications are small, pop-up messages that can appear on a mobile device even when a user isn’t actively using an app. They are sent using a push notification service — every app platform, such as iOS and Android, has its own push notification service. These notifications can be used for reminders, transactional updates, promotions, and much more. Check out our Ultimate Guide to Mobile Push Notifications to learn about the history of push notifications, best practices, use cases by industry, and proven strategies.

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We’ll introduce you to our powerful multichannel messaging platform and some of the ways we can help you enhance your customer experience and grow your business.

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Customer-Facing Teams Love OneSignal

Hear what they have to say about us.

“We were able to generate more engagement with the product and were able to attribute some transactional messages to these campaigns, which we consider a huge success.”


Additional pageviews after 4 years

"We've managed to bring back tens of thousands of users to our website, generating some additional 1.5 million pageviews over the past four years."

“This was a complete game changer for us.”


of OneSignal users say using OneSignal is easier than their previous messaging platform.

“OneSignal's push notifications have been instrumental in helping us reach our goals. They are quick to implement and use. We use push notifications throughout our users' journey.”


Increase in mobile app usage

“OneSignal increased our mobile app usage by over 35%.”

“We see OneSignal as a one-stop shop for [push notifications] that we’ll be using for the foreseeable future.”


Average increase in ability to engage audience using OneSignal reported across survey respondents.

“When people sign up, there’s an onboarding and acquisition funnel, and that’s where all the apps see the largest dropoff. It’s also where the majority of sales happen, so the way the messaging is done — from emails and notifications — is super important.”

106% Reduced Churn on Android
66% Increase in Overall 30-Day Activity

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