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Multichannel

A collection of 58 posts

Messaging Strategy

C-SPAN Uses OneSignal to Spark Audience Engagement

Find out how C-SPAN uses OneSignal to keep its app audience engaged and reach viewers where they're at.

  • Meryl Kremer
    Meryl Kremer
4 min read
Messaging Strategy

6 Consumer and Customer Experience Trends to Watch for in 2022

2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.

  • Sasha Langholz
    Sasha Langholz
5 min read
Best Practices

How to Map Your Omnichannel Customer Journey

Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.

  • Sasha Langholz
    Sasha Langholz
6 min read
Features & Updates

2021 Top Product Updates and Releases

Here's a roundup of the top product updates and releases we've made in 2021!

  • Eva Wei
    Eva Wei
3 min read
Messaging Strategy

Statistical Insights from 90 Billion Notifications

How do segmentation, A/B testing, rich media, and other factors impact push notification performance? Check out engagement statistics from 90 billion push notifications.

  • Peter Sun
    Peter Sun
3 min read
Best Practices

The Difference Between Omnichannel and Multichannel Marketing

"Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?

  • Sasha Langholz
    Sasha Langholz
4 min read
Messaging Strategy

5 Psychological Insights to Drive Your Multichannel Messaging Strategy

Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.

  • Sasha Langholz
    Sasha Langholz
5 min read
Features & Updates

Confirmed Delivery: Improve CTR Accuracy & Monitor Delivery Health

Confirmed Deliveries provides near-perfect click-through rate numbers and gives app developers a new peace of mind...

  • Rodrigo Gomez-Palacio
    Rodrigo Gomez-Palacio
  • Sasha Langholz
    Sasha Langholz
3 min read
Features & Updates

3 Reasons to Automate Your Push Notifications

Automated messages can save you time and help you both reengage inactive users and boost conversions.

  • Neil Nautiyal
    Neil Nautiyal
  • Sasha Langholz
    Sasha Langholz
3 min read
Messaging Strategy

Messaging Strategy Basics: Geotargeting vs Geofencing

Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns when they used location data. Marketers use location to hone their

  • Sasha Langholz
    Sasha Langholz
2 min read
Messaging Strategy

A Guide to When and How to Use Mobile Push vs Email

Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.

  • Sasha Langholz
    Sasha Langholz
5 min read
Messaging Strategy

How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations

Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.

  • Sasha Langholz
    Sasha Langholz
3 min read
Messaging Strategy

How Healthcare SMS and Push Notifications are Enhancing the Patient Experience

For healthcare apps, improved patient communication can mark the difference between early treatment and an adverse outcome. To improve patient outcomes, healthcare apps are turning to SMS and push messages for a variety of use cases.

  • Sasha Langholz
    Sasha Langholz
6 min read
Features & Updates

Work Faster and Smarter with New Push Templates and Improved CSV Uploads

We've created professionally designed templates to help you get up and running and made CSV uploads even easier.

  • Eva Wei
    Eva Wei
3 min read
Features & Updates

Flutter Major Release

Today we’re excited to announce the release of version 3 of our Flutter SDK! We’ve updated our Flutter SDK package to be compatible with Flutter 2.2, which leverages Flutter’s

  • William Shepherd
    William Shepherd
  • Jeasmine Nahui
    Jeasmine Nahui
2 min read
Messaging Strategy

7 Deadly Messaging Sins in Mobile Games (And How to Solve Them)

Your messaging strategy can make or break your mobile game. Learn common communication mistakes and how to create a more compelling UX.

  • OneSignal
    OneSignal
6 min read
Messaging Strategy

App Communication: When to use Push Notifications, Email, SMS, and In-App Messaging

Creating a multichannel messaging strategy will help you build a seamless and "sticky" UX. But how do you know what channel to use for your messaging use cases?

  • Sasha Langholz
    Sasha Langholz
7 min read
Features & Updates

Grow Your Customer Lists With Web Prompts for Email and Phone

Our web prompt can capture visitors' phone numbers and email addresses and link this information with new and existing subscriber records.

  • Eva Wei
    Eva Wei
  • Rodrigo Gomez-Palacio
    Rodrigo Gomez-Palacio
3 min read
Integrations

Using Connected Data to Deliver Personalized Multichannel Customer Journeys

Learn how to use connected data to create personalized, multichannel customer journeys at scale.

  • Serena Wang
    Serena Wang
4 min read
News

OneSignal Raises Funding from HubSpot

We're excited to announce that we have raised funding from HubSpot, a leading customer relationship management (CRM) platform that helps companies build remarkable customer experiences.

  • Grace Lin
    Grace Lin
2 min read
Integrations

Introducing the OneSignal + HubSpot Integration!

This exciting integration brings push notifications into the core HubSpot marketing experience.

  • Meryl Kremer
    Meryl Kremer
3 min read
Features & Updates

New OneSignal Features: In-App Personalization and Multi-channel Mixpanel Integration

You can now personalize your in-app messages (IAMs) via Data Tags to send more relevant and engaging messages. Plus we've expanded our Mixpanel Integration to allow you to sync cohorts and messaging events with any messaging channel, including email and SMS.

  • Eva Wei
    Eva Wei
2 min read
Messaging Strategy

How COVID Has Raised the Bar for Digital Experiences

During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?

  • Josh Wetzel
    Josh Wetzel
5 min read
Features & Updates

New OneSignal Features: Confirmed Delivery, Carousel Analytics, & Additional Language Support

Our latest platform updates will help you better understand user behavior and hone your cross-channel messaging strategy.

  • Eva Wei
    Eva Wei
3 min read
Messaging Strategy

App Retention Strategies to Improve Mobile App Engagement

Struggling to retain users? Use these tried-and-true strategies to see quick and reliable results.

  • Meryl Kremer
    Meryl Kremer
5 min read
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