Growing a subscription app has never been straightforward. RevenueCat's subscription app growth experts share what to expect and tips to thrive in 2025.

This guide includes practical "dos" and "don’ts" to help you stand out and make the most of Black Friday & Cyber Monday.

Get the inside scoop from Surge San Francisco! Industry leaders like SignalFire's Josh Constine, the NFL’s Michael Lujan, and Microsoft GroupMe’s Christian Croft reveal their secrets to app marketing, retention, and real-time engagement.

Your Black Friday campaign just got easier – and smarter – with automated Journeys.

Best practices and tips for creating and using visuals for push notifications, SMS, email, in-app messages, and iOS Live Activities to drive engagement.

These trends paint a fascinating picture of a marketing ecosystem that has identified the need to evolve its engagement strategy but is stuck in the second half of that transformation when it comes to execution.

Discover powerful strategies to boost your app's growth with social media and messaging tactics.

Let’s run through some iOS Live Activities best practices to maximize your user engagement rates.

Our annual State of Customer Engagement Report highlights the importance of diverse messaging and engagement strategies in driving user retention, conversion rates, and overall app performance.

With the shift away from third-party cookies, digital marketers are now looking for alternative data collection methods to maintain user engagement.

We're excited to roll out dynamic content, email deliverability enhancements, and personalization improvements that make it easier to achieve more without working harder in 2024.

Learn how to retarget push notifications, emails, and other messages to re-engage users and drive conversions.

Rather than give you an overview of the entire user journey, we’re going to identify the key moments where you should be prioritizing your engagement campaigns for maximum impact.

Effective app marketing strategies differentiate your app from the polluted sea of competitors it’s swimming in.

Take a peek into the 2024 mobile messaging crystal ball and see what the year’s biggest engagement strategies are!

How do you bring users back to the table after they’ve had the bitter taste of disappointment at their fingertips?

Every time someone interacts with your mobile app, they are giving you invaluable data to help uncover both pain points and success markers.

Through carefully crafted copy, you can harness holiday urgency to not only capture users' attention but also remind them that this is a once-in-a-year opportunity to engage with your app.

Let’s walk through how to craft an onboarding sequence that reduces user churn specifically for subscription-based apps with OneSignal & RevenueCat.

As marketers, it’s critical we not only understand the true scope of holiday marketing for mobile apps, but also how to harness it to deliver record-breaking engagement.

While email marketing is considered “traditional” by way of age, we’re here to remind you just how much your ROI relies on this tried and true messaging channel.

We’ve shared three scenarios where email and push notifications work in harmony to leverage each other’s strengths while compensating for each other’s limitations.

It's not easy to build momentum in those first weeks as a new app on the App Store. These are seven challenges that demand careful navigation if your fledgling app is to survive.

Let’s take a look at six distinct use cases for webhooks and how they can be used to open brand-new doors for OneSignal Journeys.

A paradigm shift is underway, highlighting customer retention and engagement as crucial strategies to navigate uncertain times.