Messaging Strategy 6 Consumer and Customer Experience Trends to Watch for in 2022 2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.
Best Practices How to Map Your Omnichannel Customer Journey Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.
Features & Updates 2021 Top Product Updates and Releases Here's a roundup of the top product updates and releases we've made in 2021!
Messaging Strategy Statistical Insights from 90 Billion Notifications How do segmentation, A/B testing, rich media, and other factors impact push notification performance? Check out engagement statistics from 90 billion push notifications.
Best Practices The Difference Between Omnichannel and Multichannel Marketing "Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?
Messaging Strategy 5 Psychological Insights to Drive Your Multichannel Messaging Strategy Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.
Features & Updates Confirmed Delivery: Improve CTR Accuracy & Monitor Delivery Health Confirmed Deliveries provides near-perfect click-through rate numbers and gives app developers a new peace of mind...
Features & Updates 3 Reasons to Automate Your Push Notifications Automated messages can save you time and help you both reengage inactive users and boost conversions.
Messaging Strategy Messaging Strategy Basics: Geotargeting vs Geofencing Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns when they used location data. Marketers use location to hone their
Messaging Strategy Deciding When and How to Use Email vs. Push Notifications Mobile push and email are like distant cousins in your family of communication channels. They share some of the same genetic makeup, but they also lead separate lives.. Both can help you acquire and nurture leads in order to increase revenue long-term.
Messaging Strategy How Push Notifications, SMS, and Email Helped Drive COVID Vaccinations Push notifications and SMS are a powerful medium for Covid vaccine scheduling, exposure monitoring, and ongoing public health education.
Messaging Strategy How Healthcare SMS and Push Notifications are Enhancing the Patient Experience For healthcare apps, improved patient communication can mark the difference between early treatment and an adverse outcome. To improve patient outcomes, healthcare apps are turning to SMS and push messages for a variety of use cases.
Features & Updates Work Faster and Smarter with New Push Templates and Improved CSV Uploads We've created professionally designed templates to help you get up and running and made CSV uploads even easier.
Features & Updates Flutter Major Release Today we’re excited to announce the release of version 3 of our Flutter SDK! We’ve updated our Flutter SDK package to be compatible with Flutter 2.2, which leverages Flutter’s
Messaging Strategy 7 Deadly Messaging Sins in Mobile Games (And How to Solve Them) Your messaging strategy can make or break your mobile game. Learn common communication mistakes and how to create a more compelling UX.
Messaging Strategy App Communication: When to use Push Notifications, Email, SMS, and In-App Messaging Creating a multichannel messaging strategy will help you build a seamless and "sticky" UX. But how do you know what channel to use for your messaging use cases?
Features & Updates Grow Your Customer Lists With Web Prompts for Email and Phone Our web prompt can capture visitors' phone numbers and email addresses and link this information with new and existing subscriber records.
Integrations Using Connected Data to Deliver Personalized Multichannel Customer Journeys Learn how to use connected data to create personalized, multichannel customer journeys at scale.
News OneSignal Raises Funding from HubSpot We're excited to announce that we have raised funding from HubSpot, a leading customer relationship management (CRM) platform that helps companies build remarkable customer experiences.
Integrations Introducing the OneSignal + HubSpot Integration! This exciting integration brings push notifications into the core HubSpot marketing experience.
Features & Updates New OneSignal Features: In-App Personalization and Multi-channel Mixpanel Integration You can now personalize your in-app messages (IAMs) via Data Tags to send more relevant and engaging messages. Plus we've expanded our Mixpanel Integration to allow you to sync cohorts and messaging events with any messaging channel, including email and SMS.
Messaging Strategy How COVID Has Raised the Bar for Digital Experiences During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?
Features & Updates New OneSignal Features: Confirmed Delivery, Carousel Analytics, & Additional Language Support Our latest platform updates will help you better understand user behavior and hone your cross-channel messaging strategy.
Messaging Strategy App Retention Strategies to Improve Mobile App Engagement Struggling to retain users? Use these tried-and-true strategies to see quick and reliable results.
Messaging Strategy Choosing the Best Communication Channel for Transactional & Marketing Messages With so many user communication channels to choose from, how do you identify the best one for each use case? Learn how mobile push, web push, email, SMS, and in-app messaging compare.
