Acquisition & Retention Understanding and Combating User Churn It’s the number one reason that mobile apps struggle to grow and we’re going to show you how to proactively anticipate your users’ needs to overcome it.
Messaging Strategy How to Calculate Customer Acquisition Costs (CAC) for Mobile Apps Learn how to analyze your marketing spend, calculate your CAC, and use this metric to make data-driven decisions that will drive growth for your mobile app.
Messaging Strategy What is Paid Mobile User Acquisition? Paid mobile user acquisitions involves using paid advertising to attract new users to your mobile app. Learn more about the strategy and benefits.
Messaging Strategy 5 Predictions for Mobile App Marketing in 2023 As companies brace for a recession, what can app marketers expect, and how should they adjust?
Multichannel How to Create a Mobile App Marketing Plan Creating an effective mobile app marketing plan for your business is no small undertaking.
Acquisition & Retention What is an App Icon Notification Badge? Here we'll unpack the concept of app notification app icon badges and discuss how they can be used to enhance your mobile app engagement strategy.
Acquisition & Retention How to Create a Successful Subscription-Based App Monetization Model How can you execute a subscription-based mobile app monetization model? Read on to learn more..
Acquisition & Retention Mobile App Growth Benchmarks and Strategies Learn how to evaluate your app growth, calculate your growth rate, and hack your mobile growth strategy to convert and retain active users.
Acquisition & Retention The Best Mobile App Marketing Strategies Mobile app marketing is all about reaching your customers with the optimal messages and impressions at the ideal times throughout their lifecycle.
Revenue Growth How does App Monetization Work? How will your app earn revenue and outlast your competition? Learn foolproof mobile app monetization strategies and tips to earn revenue.
Acquisition & Retention Strategies to Increase App Reviews and Improve Ratings Learn easy strategies to earn more positive app reviews and improve user ratings.
Acquisition & Retention 7 Proven Techniques to Grow Your Mobile App Userbase Learn how to build a mobile app growth strategy that works.
Performance Optimization How to Make Sure Your App Redesign Launch is Successful Here are some actionable steps you should take to ensure the success of your app redesign.
Acquisition & Retention Guide to Combat Churn for Your Mobile App Users We partnered with Yodel Mobile— the leading app growth consultancy— to create a comprehensive report aimed at equipping app owners with the essential knowledge needed to combat mobile app churn in 2022.
Messaging Strategy Upgrade Your Messaging Strategy Through Localization Don’t overlook the value of language and culture. Read Phiture’s guest post to understand how companies can use language localization to market campaigns.
Acquisition & Retention How to Pinpoint and Reduce App Churn Users "churn" when they abandon your app. Here are some ways to pinpoint and reduce app churn.
Messaging Strategy 7 Real-World Push Notification Examples to Drive Reengagement How should you message lapsed users to get them to reengage? Stack the odds in your favor by sending users the most compelling and strategic push notification content. Take a look at these 7 types of notifications that work for reengagement.
Messaging Strategy Does email marketing matter for mobile apps? Mobile apps shouldn't overlook email. Here's why your mobile company still needs this channel despite what you may have heard.
Messaging Strategy 6 In-App Messaging Examples From Successful Apps From media companies to delivery apps to construction companies, many businesses see increased engagement and retention with in-app messaging.
Features & Updates Prevent Over-messaging with Frequency Capping Our new frequency capping will help you manage the amount of messages users receive to create an optimal customer experience.
News Earning User Tracking Permission for Apple’s App Tracking Transparency (ATT) Prompt Learn tips for requesting tracking permission and how to create a successful pre-prompt.
Messaging Strategy How COVID Has Raised the Bar for Digital Experiences During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?
Messaging Strategy 6 Invaluable Ways to use in-app Messaging in Mobile Games Discover compelling ways to use in-app messaging to enrich your player experience rather than causing friction.
