Features & Updates Journeys Updates: Time Window, Reusable In-App Messages, and Channel Reach Stats We're excited to announce new improvements to our Journeys messaging workflow tool.
Messaging Strategy How to Calculate Customer Acquisition Costs (CAC) for Mobile Apps Learn how to analyze your marketing spend, calculate your CAC, and use this metric to make data-driven decisions that will drive growth for your mobile app.
Messaging Strategy 5 Predictions for Mobile App Marketing in 2023 As companies brace for a recession, what can app marketers expect, and how should they adjust?
Performance Optimization Using First-Party Data in Your Customer Engagement Strategy What is a first-party data strategy? Learn how first-party is collected and used to enhance the customer experience and drive revenue.
Messaging Strategy La Importancia de Estadísticas en la Mensajería con Clientes y sus Datos Aprenda a usar estadísticas de la industria para mejorar su estrategia de mensajería y crecer su negocio.
Messaging Strategy How to Use Customer Messaging Stats & Insights Learn how to use industry stats to enhance your messaging strategy and grow your business.
Messaging Strategy How to Personalize Push Notifications - 2022 Guide Personalizing your push notifications is a great way to increase your click-through-rates and engagement with your audience.
Messaging Strategy 6 Valuable Segmentation Criteria to Target Your App Messaging Learn why and how you can start segmenting your app audience to deliver the most effective messaging.
Features & Updates SDK Support for SMS: Powerful Segmentation & User Management Capabilities With SDK support for SMS, you'll have even more advanced user targeting and management capabilities.
Integrations OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle With this new integration, craft more targeted and customized messaging experiences throughout the customer lifecycle.
Features & Updates Strengthen Your Brand With Our New In-App Messaging Customizations Strengthen your brand with our new in-app messaging customizations, which include new color, font, button blocks, and image options!
Messaging Strategy Messaging Strategy Basics: Geotargeting vs Geofencing Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns using location data. In to...
Features & Updates New Country IS NOT Filter Option For Improved Segmentation We’ve improved our country filter to make it easier to hone your message audience by region.
Integrations Announcing the OneSignal + Segment Integration Use this integration to create more personalized and relevant messaging campaigns.
Messaging Strategy Using Connected Data to Deliver Personalized Multichannel Customer Journeys Learn how to use connected data to create personalized, multichannel customer journeys at scale.
Integrations Announcing a New OneSignal & Unity Partnership We're the first messaging partner to be trusted as a Unity Verified Solution Partner. Learn why and how to leverage this new integration!
Messaging Strategy Choosing the Best Communication Channel for Transactional & Marketing Messages With so many user communication channels to choose from, how do you identify the best one for each use case? Learn how mobile push, web push, email, SMS, and in-app messaging compare.
Messaging Strategy Understanding User Expectations for Push Notifications Push notifications are changing the user experience and raising the bar for customer communication. Find out what users expect from push and what companies must deliver in order to keep pace.
Messaging Strategy 3 Customer Communication Lessons from the COVID-19 Pandemic Discover three lasting customer communication takeaways from a challenging, socially-distant year.
Features & Updates Using Data Tags to Target and Personalize Customer Messaging Sending hyper-relevant messages at scale shouldn’t require extra time or headache, but it does require having the right tools at your fingertips. OneSignal’s Data Tag and Segmentation tools make it easy to maintain meaningful connections with users as your business grows.
Integrations Personalize Customer Experiences with the Power of OneSignal and Hightouch Message personalization and intelligent customer segmentation are two of the most important and impactful components of any messaging strategy — that’s why we’re so excited to announce a new integration with Hightouch!
Features & Updates Boost Push Notification Engagement with OneSignal's Segmentation Tool Target your audience more precisely and boost engagement by using Segments, a powerful feature available to all OneSignal users.
Integrations New OneSignal and AppsFlyer Integration The new OneSignal and AppsFlyer integration allows users to better understand their mobile downloads and segment users based on the channel, campaign and even the specific ad that their download is attributed to.
Integrations OneSignal’s New Integration with GoNative.io OneSignal now integrates with GoNative! We’re excited to announce that users of the two products can now take advantage of GoNative’s native app creation platform to scale mobile push notifications without any lines of code.
Features & Updates New In-App Carousel Feature & Spotlight on In-App Surveys As mobile usage continues to increase and users unsubscribe from emails and push notifications, more and more companies are turning to in-app messaging to reach their users and drive business outcomes.
Integrations OneSignal’s Latest Integration with Movable Ink We are excited to announce that OneSignal now seamlessly integrates with Movable Ink! As a visual experience platform, Movable Ink allows for users to send hyper-personalized creative assets in their campaigns.
Features & Updates New Feature: Category Slidedown Allows for More Targeted Web Messaging OneSignal's new Category Slidedown feature allows users to quickly tell you what they want to get updates on, and what they don't. Tagging and segmenting users is now easier than ever!