What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.

Attracting new users is a challenge that all marketing teams and entrepreneurs face. However, the battle doesn't end there. Often times, it can be even harder to retain existing us...

Developers and businesses around the world use OneSignal to send over 4.5 BILLION push notifications every day. We work with everyone from Fortune 500 Companies, to mobile app deve...

Messages that are personalized for a specific target audience always perform better than the spray-and-pray, one-size-fits-all campaigns. Everyone understands that, but not everyon...

Abandoned carts costs marketers up to $4 trillion per year. The 3 solutions are: email, retargeting ads, and push notifications.

After several years of rapid improvements, notifications are now at a point of maturity and broad availability to be the primary way for apps to deliver time-sensitive messages to...