During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?

Cart abandonment is a consistent issue that plagues e-commerce stores around the world. Studies have shown that ¾ of shoppers visiting an e-commerce store will leave the site without completing a purchase. So the question is...how do we stop this from happening?

Only 2% of traffic converts in an initial visit. To convert the other 98% you have three options: retargeting ads, remarketing emails, and web push notifications.