We’ve shared three scenarios where email and push notifications work in harmony to leverage each other’s strengths while compensating for each other’s limitations.

If you’re looking for ways to increase email newsletter subscribers, you need to be aware of how the digital messaging landscape has changed and how to optimize your email newsletter for maximum appeal.

It's not easy to build momentum in those first weeks as a new app on the App Store. These are seven challenges that demand careful navigation if your fledgling app is to survive.

A clear and effective unsubscribe strategy is a must-have component of a responsible and successful email marketing strategy.

A paradigm shift is underway, highlighting customer retention and engagement as crucial strategies to navigate uncertain times.

These 10 tips for creating engaging in-game challenges will ensure your mobile game wins big where it counts: player satisfaction.

In-app messages can improve app retention rates by over 25%, and we’re going to walk through some of the most impactful use cases where they can make the biggest splash within your messaging strategy.

Your email list is not one singular entity, but a collection of diverse audiences who all require different paths to their inbox. You don’t want to be reaching everybody with the same message — instead, focus on reaching the right people with the right message.

Learn the unspoken rules, limitations, and strengths of ChatGPT to use it to the greatest effect.

Personalized messaging can be implemented in almost every facet of your marketing strategy and has been proven to improve open rates, nurture engagement, drastically boost app retention, and build lasting trust with customers.

It’s the number one reason that mobile apps struggle to grow and we’re going to show you how to proactively anticipate your users’ needs to overcome it.

Learn how to analyze your marketing spend, calculate your CAC, and use this metric to make data-driven decisions that will drive growth for your mobile app.

Paid mobile user acquisitions involves using paid advertising to attract new users to your mobile app. Learn more about the strategy and benefits.

As companies brace for a recession, what can app marketers expect, and how should they adjust?

Creating an effective mobile app marketing plan for your business is no small undertaking.

Here we'll unpack the concept of app notification app icon badges and discuss how they can be used to enhance your mobile app engagement strategy.

How can you execute a subscription-based mobile app monetization model? Read on to learn more..

Learn how to evaluate your app growth, calculate your growth rate, and hack your mobile growth strategy to convert and retain active users.

Mobile app marketing is all about reaching your customers with the optimal messages and impressions at the ideal times throughout their lifecycle.

How will your app earn revenue and outlast your competition? Learn foolproof mobile app monetization strategies and tips to earn revenue.

Learn why app store optimization is important along with proven strategies and tools to optimize your app store.

Learn easy strategies to earn more positive app reviews and improve user ratings.

Learn how to build a mobile app growth strategy that works.

Here are some actionable steps you should take to ensure the success of your app redesign.

We partnered with Yodel Mobile— the leading app growth consultancy— to create a comprehensive report aimed at equipping app owners with the essential knowledge needed to combat mobile app churn in 2022.

Don’t overlook the value of language and culture. Read Phiture’s guest post to understand how companies can use language localization to market campaigns.