Multichannel How to Create a Mobile App Marketing Plan Creating an effective mobile app marketing plan for your business is no small undertaking.
Acquisition & Retention What Is an app icon notification badge? Here we'll unpack the concept of app notification app icon badges and discuss how they can be used to enhance your mobile app engagement strategy.
Acquisition & Retention How to Create a Successful Subscription-Based App Monetization Model How can you execute a subscription-based mobile app monetization model? Read on to learn more..
Acquisition & Retention Mobile App Growth Benchmarks and Strategies Learn how to evaluate your app growth, calculate your growth rate, and hack your mobile growth strategy to convert and retain active users.
Acquisition & Retention The Best Mobile App Marketing Strategies Mobile app marketing is all about reaching your customers with the optimal messages and impressions at the ideal times throughout their lifecycle.
Revenue Growth How does App Monetization Work? How will your app earn revenue and outlast your competition? Learn foolproof mobile app monetization strategies and tips to earn revenue.
Performance Optimization What is App Store Optimization and How Does it Work? Learn why app store optimization is important along with proven strategies and tools to optimize your app store.
Acquisition & Retention Strategies to Increase App Reviews and Improve Ratings Learn easy strategies to earn more positive app reviews and improve user ratings.
Acquisition & Retention 7 Proven Techniques to Grow Your Mobile App Userbase Learn how to build a mobile app growth strategy that works.
Performance Optimization How to Make Sure Your App Redesign Launch is Successful Here are some actionable steps you should take to ensure the success of your app redesign.
Acquisition & Retention Guide to Combat Churn for Your Mobile App Users We partnered with Yodel Mobile— the leading app growth consultancy— to create a comprehensive report aimed at equipping app owners with the essential knowledge needed to combat mobile app churn in 2022.
Messaging Strategy Upgrade Your Messaging Strategy Through Localization Don’t overlook the value of language and culture. Read Phiture’s guest post to understand how companies can use language localization to market campaigns.
Acquisition & Retention How to Pinpoint and Reduce App Churn Users "churn" when they abandon your app. Here are some ways to pinpoint and reduce app churn.
Messaging Strategy 7 Real-World Push Notification Examples to Drive Reengagement How should you message lapsed users to get them to reengage? Stack the odds in your favor by sending users the most compelling and strategic push notification content. Take a look at these 7 types of notifications that work for reengagement.
Messaging Strategy Does email marketing matter for mobile apps? Mobile apps shouldn't overlook email. Here's why your mobile company still needs this channel despite what you may have heard.
Messaging Strategy 6 In-App Messaging Examples From Successful Apps From media companies to delivery apps to construction companies, many businesses see increased engagement and retention with in-app messaging.
Messaging Strategy How Banking Mobile Apps Use Push Notifications to Enhance the Customer Experience Banking apps embrace mobile push notifications to stitch together a complex user experience and connect users to the full array of financial services they need.
Features & Updates Prevent Over-messaging with Frequency Capping Our new frequency capping will help you manage the amount of messages users receive to create an optimal customer experience.
News Earning User Tracking Permission for Apple’s App Tracking Transparency (ATT) Prompt Learn tips for requesting tracking permission and how to create a successful pre-prompt.
Messaging Strategy How COVID Has Raised the Bar for Digital Experiences During the pandemic, online services and platforms have become even more integral to our daily lives. How will our new digital-first habits impact the future of business?
Messaging Strategy 6 Unobtrusive Ways to use in-app Messaging in Mobile Games Discover compelling ways to use in-app messaging to enrich your player experience rather than causing friction.
Messaging Strategy Lifecycle Marketing: How Push Notifications Can Steer Your User’s Journey Looking to develop a strategy to further your app’s goals of progressing your users through the desired customer journey? Try sending relevant, valuable, and seamless messages that are personalized to each customer.
Integrations Radio Free Europe Had A 35% Boost in Opt-In Rates Radio Free Europe has witnessed a massive upsurge in subscribers, with a 35% increase in new opt-in rates and record-breaking click-through rates using OneSignal.
Messaging Strategy Investigating the Chrome UX Report: How to Boost Web Push Opt-In Rates Very few sites give much consideration to how they ask their users for permission. To combat this, we explore the results of the Chrome UX Report and offer best practices to help boost notification prompt acceptance rates.
