Features & Updates How to Make Push Notifications More Effective With A/B Testing Think you got a few clever messages to send your audience, but not sure which one to use? This is where A/B Testing can come in handy.
Messaging Strategy Mastering Mobile Games Messaging Messaging to users is critically important. The top 25% of all mobile games only retain 4% of their users. That means 96% of gamers abandon a mobile game they’ve downloaded in less than a month.
Messaging Strategy 6 Unobtrusive Ways to use in-app Messaging in Mobile Games Discover compelling ways to use in-app messaging to enrich your player experience rather than causing friction.
Messaging Strategy Increase Daily Active Users by 27% Using Push Notifications; Better ROI Than Email In a survey of companies who actively use web and mobile push notifications, a majority of respondents reported that Push Notifications were of equal or had a greater return on investment (ROI) than email marketing or digital advertising.
