Messaging strategy Message Personalization Best Practices Personalized messaging can be implemented in almost every facet of your marketing strategy and has been proven to improve open rates, nurture engagement, drastically boost app retention, and build lasting trust with customers.
Messaging strategy What to Consider When Switching Messaging Providers The more critical you are upfront of your provider’s capabilities and limitations, the less time you’ll spend recouping churned users and pulling your hair out with the mother of all buyer remorse headaches.
Acquisition & retention Understanding and Combating User Churn It’s the number one reason that mobile apps struggle to grow and we’re going to show you how to proactively anticipate your users’ needs to overcome it.
Messaging strategy What Does Mobile-First Mean? In the launching process of “Ready, Aim, Fire,” we’re honing in on that pivotal second step and exploring what it means to adopt a mobile-first approach for your business.
Messaging strategy Guide to Understanding Mobile User Lifetime Value (LTV) If users are your app's lifeblood, calculating your LTV is a way to run bloodwork and uncover the value of your user base.
