OneSignal vs Pushwoosh: What's the Difference?

Customer engagement tools aren’t all created equally. See why customers are choosing OneSignal over Pushwoosh. Start engaging your customers with OneSignal today.

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A High-Level Comparison

Note: a Reuters report exposed the fact that Pushwoosh is Russian software, even though they present themselves as if they’re based in the United States. In contrast, OneSignal is located in the Bay Area, California.

Most companies need their messaging to do more or are strapped for dev resources. That’s how we’re different. OneSignal aims to streamline your messaging workflow across teams and departments. We combine powerful no-code tools (from segmentation to automation and testing), a fast and unlimited API, and top-notch support. And those are just a few of the reasons OneSignal is a G2 Leader for easiest setup and implementation.

For over 2M users, OneSignal is a better choice.

OneSignal

Pushwoosh

Channels

OneSignal

Pushwoosh

  • Mobile

  • Web Push

  • In-App Messaging

  • Email

OneSignal

Pushwoosh

Pricing

OneSignal

  • Free Plan: for small teams, offered for free (with unlimited mobile subscribers and up to 10k web subscribers)

  • Growth Plan: for scaling startups, starting at $9/month (with additional costs based on channel usage)

  • Professional Plan: for high-growth teams with more advanced needs (with custom pricing and volume-based discounting)

  • Enterprise Plan: for scaled companies who need total control, support, and advanced functionality (with custom pricing and volume-based discounting)

Pushwoosh

  • Developer Plan: Starts at $84 / month for up to 50,000 subscribers

  • Marketing Plan: Starts at $251/month

  • Custom Plan: Custom Pricing

OneSignal

Pushwoosh

Campaign Tools

OneSignal

Pushwoosh

  • User Segmentation

  • Advanced Campaign Builder, both Drag-and-Drop and Advanced HTML

  • Custom Message Personalization

  • Automated Journeys

  • Timezone Delivery

  • Limited API

OneSignal

Pushwoosh

Insights & Analytics

OneSignal

Pushwoosh

  • A/B Testing

  • Conversion Tracking

  • Delivery, Open, and Click Stats

  • Custom Tags

  • User Profiles

Check Out Some of Our Free Resources

Forrester Consulting Total Economic Impact™ Study for OneSignal

Forrester Consulting Total Economic Impact™ Study for OneSignal
The 2024 State of Customer Engagement Report

The 2024 State of Customer Engagement Report
OneSignal Video Tour

OneSignal Video Tour

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Competitor onesignal pricing

A Generous Free Plan

Unlike Pushwoosh, we offer an extensive free plan because we believe that our success is contingent on yours. We provide you the tools and resources you need to grow, as well as the context and confidence to make an informed decision. In our experience, less restrictions make for smarter long-term decisions.

Why onesignal types of sdks for developers

Getting Started has Never Been Easier

Although Pushwoosh offers a variety of messaging channels, the extensive onboarding process can delay implementation and undercut the value you receive from the product. It’s no surprise that customers rank OneSignals’s support quality and ease of use far above Pushwoosh. Our extensive documentation library, powerful SDKs, and dynamic integrations make it easy to start sending messages today and optimize as you go.

Mobile push send at the right time to increase engagement

Outstanding Segmentation & AI Capabilities

Our segmentation features are versatile and intuitive, so you can automate campaigns and track the data that is most meaningful to your company. AI features like Intelligent Delivery make it easier to personalize and scale your messaging strategy. Pushwoosh’s segmentation features are less flexible and more time-intensive to use. Their message builder does not show the audience size of each segment, making it difficult to quickly deploy new campaigns. Their products’ limitations can make it difficult to customize and automate your messaging strategy and more challenging to gain the insight necessary to guide optimization.

Effortless Customizations & Intuitive UI

We offer more built-in customization options than Pushwoosh, so it’s easy to execute and optimize your messaging strategy with minimal effort and technical experience.

Our in-app messaging is a comprehensive product with multiple buttons, banners, and carousel cards that can be used for onboarding sequences and user surveys. By contrast, Pushwoosh has limited customizations, allowing only a single image per notification. Our features like Confirmed Delivery provide more accurate analytics, making it easier to evaluate campaign performance and identify areas for improvement. We also provide advanced analytics that capture how users engage with different message elements.

Analytics track message outcomes

Superior Analytics

OneSignal provides top-notch analytics such as Confirmed Delivery, which helps you accurately gauge the number of devices that received your notifications, and direct and influenced opens, which help you understand how your notifications are driving user behavior. Pushwoosh, by contrast, has limited analytics and does not offer an easy way to understand who has actually seen your messages. With Pushwoosh, you often have to manually calculate click-through rate (CTR), making it more difficult for marketers to understand how campaigns performed. Pushwoosh does not track clicks or break out metrics by platform as OneSignal does.

Competitor onesignal uptime statistics

Fast & Reliable Message Delivery

When it comes to message reliability, speed, and deliverability, we hold ourselves to exceptionally high standards and consistently maintain excellent uptime. We believe that transparency is an important part of reliability, which is why we publish our uptime statistics and actively communicate industry changes and product updates.

Market-Leading Performance

OneSignal is the clear frontrunner when it comes to market share and feature rankings.

  • OneSignal has over 150 reviews on G2, Pushwoosh has only 8.

  • Capterra reviewers were only 50 percent likely to recommend Puswoosh, they were 90 percent likely to recommend OneSignal, noting our ease of use and powerful features.

  • Pushwoosh sends around 550 million notifications daily, whereas OneSignal sends over 8 billion notifications per day.

  • OneSignal is the market leader across channels. For example, OneSignal leads in web push and is trusted by over 300,000 websites, whereas Pushwoosh is only used by a couple thousand sites.

G2 badge set spring 2025

Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.
Andrew Baltazar

Director of Product, Engagement, and Apps

Top Brands Choose OneSignal Over Pushwoosh

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