OneSignal vs Pushwoosh

Choosing between OneSignal and Pushwoosh? Compare our products and learn about the key ways we’re different.

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OneSignal vs Pushwoosh


  • Mobile Push

  • Web Push

  • In-App Messaging

  • Email

  • Facebook Messenger


  • Free Plan - Supports unlimited mobile subscribers and up to 10,000 web subscribers.

  • Growth Plan - Starts at $9/month + your chosen number of subscribers.

  • Professional Plan - Starts at $99/month + your chosen number of subscribers.

  • Enterprise Plan - Custom Pricing, discussed upfront without any hidden fees.

  • Developer Plan - Supports up to 50K subscribers. Pushwoosh’s pricing isn’t available publicly. PushWoosh previously offered plans starting at $41.95 per month billed annually, but we believe their pricing is now much higher.

  • Marketing Plan - Supports up to 300K subscribers.

  • Custom Plan - Supports unlimited subscribers.

Key Features

  • Segmentation

  • Data tags

  • Automated messages

  • Data export

  • User permissions

  • List upload

  • Advanced analytics

  • Intelligent delivery

  • Customizable prompting

  • Rich media support

  • Multi-Language Support

  • Intelligent Delivery

  • Time Zone Optimization

  • Remote API

  • Welcome push

  • Push scheduling

  • Segmentation

  • Automated messages

  • Analytics

  • Push presets

  • Push personalization

  • A/B testing

Battlecard lp try before you buy

Getting Started has Never Been Easier

Although Pushwoosh offers a variety of messaging channels, the extensive onboarding process can delay implementation and undercut the value you receive from the product. It’s no surprise that customers rank OneSignals’s support quality and ease of use far above Pushwoosh. Our extensive documentation library, powerful SDKs, and dynamic integrations make it easy to start sending messages today and optimize as you go.

A Generous Free plan

Unlike Pushwoosh, we offer an extensive free plan because we believe that our success is contingent on yours. We provide you the tools and resources you need to grow, as well as the context and confidence to make an informed decision. In our experience, less restrictions make for smarter long-term decisions.


Outstanding Segmentation & AI Capabilities

Our segmentation features are versatile and intuitive, so you can automate campaigns and track the data that is most meaningful to your company. AI features like Intelligent Delivery make it easier to personalize and scale your messaging strategy. Pushwoosh’s segmentation features are less flexible and more time-intensive to use. Their message builder does not show the audience size of each segment, making it difficult to quickly deploy new campaigns. Their products’ limitations can make it difficult to customize and automate your messaging strategy and more challenging to gain the insight necessary to guide optimization.

Market-Leading Performance

OneSignal is the clear frontrunner when it comes to market share and feature rankings.

  • OneSignal has over 150 reviews on G2, Pushwoosh has only 8.

  • Capterra reviewers were only 50 percent likely to recommend Puswoosh, they were 90 percent likely to recommend OneSignal, noting our ease of use and powerful features.

  • Pushwoosh sends around 550 million notifications daily, whereas OneSignal sends over 8 billion notifications per day.

  • OneSignal is the market leader across channels. For example, OneSignal leads in web push and is trusted by over 300,000 websites, whereas Pushwoosh is only used by a couple thousand sites.


Superior Analytics

OneSignal provides top-notch analytics such as Confirmed Delivery, which helps you accurately gauge the number of devices that received your notifications, and direct and influenced opens, which help you understand how your notifications are driving user behavior. Pushwoosh, by contrast, has limited analytics and does not offer an easy way to understand who has actually seen your messages. With Pushwoosh, you often have to manually calculate click-through rate (CTR), making it more difficult for marketers to understand how campaigns performed. Pushwoosh does not track clicks or break out metrics by platform as OneSignal does.

Effortless Customizations & Intuitive UI

We offer more built-in customization options than Pushwoosh, so it’s easy to execute and optimize your messaging strategy with minimal effort and technical experience.

Our in-app messaging is a comprehensive product with multiple buttons, banners, and carousel cards that can be used for onboarding sequences and user surveys. By contrast, Pushwoosh has limited customizations, allowing only a single image per notification. Our features like Confirmed Delivery provide more accurate analytics, making it easier to evaluate campaign performance and identify areas for improvement. We also provide advanced analytics that capture how users engage with different message elements.

Battlecard lp speed and deliverability

Fast & Reliable Message Delivery

When it comes to message reliability, speed, and deliverability, we hold ourselves to exceptionally high standards and consistently maintain excellent uptime. We believe that transparency is an important part of reliability, which is why we publish our uptime statistics and actively communicate industry changes and product updates.

Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.
Andrew Baltazar

Director of Product, Engagement, and Apps

Top Brands Choose OneSignal over Pushwoosh

See why companies chose to make the switch to OneSignal

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