Test to see what messages resonate most with your users to optimize campaign performance
Experiment to see what resonates with your users. Consider changing up the tone: do your users prefer concise facts or cheeky, open-ended questions?
Take it a step further by trying new images, emojis, icons, sounds, and badges. Learn what it takes to stand out and reengage users.
BetterMe saw a 22% increase in retention after using OneSignal’s A/B Testing feature to optimize their messaging.
Our platform supports iOS, Android, and more so you can easily test and optimize notifications across different devices
Determine who you want to send the eventual message to — all users or a specific segment. OneSignal automatically creates an A and B group within these users.
We send the test messages to just enough users (5-25%) to reach statistical significance. The more users you select, the lower the percent required for the A/B test.
Leveraging A/B Testing for insight into improving message content, Vapronix saw conversion rates of up to 26%.
OneSignal's dashboard provides all the information you'll need. See what gets more clicks and gain powerful insight into customer behaviors.
From our State of Customer Engagement report, A/B Testing push notifications led to a 16% improvement in engagement on average.
We’ll introduce you to our powerful multichannel messaging platform and some of the ways we can help you enhance your customer experience and grow your business.
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Hear what they have to say about us
“It takes constant experimentation for weeks, even months, on end to find the right combination of elements that will convert. But if you stick with it, you will start exposing valuable trends over time.”
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