OneSignal vs. MoEngage: What's the Difference?

Customer engagement tools aren’t all created equally. See why customers are choosing OneSignal over MoEngage. Start engaging your customers with OneSignal today.

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A High-Level Comparison

MoEngage is a good fit for highly-resourced teams with large budgets and with dedicated engineering resources for a long setup and ongoing management.

However, most companies need their messaging to do more or are strapped for dev resources. That’s how we’re different. OneSignal aims to streamline your messaging workflow across teams and departments. We combine powerful no-code tools (from segmentation to automation and testing), a fast and unlimited API, and top-notch support. And those are just a few of the reasons OneSignal is a G2 Leader for best usability, easiest setup, and enterprise.

For over 2M apps, OneSignal is a better choice.






  • Mobile Push

  • Web Push

  • In-App Messaging

  • On-Site Messages

  • Email

  • SMS

  • WhatsApp

  • Content Cards





  • Free Plan: for small teams, offered for free (with unlimited mobile subscribers and up to 10k web subscribers)

  • Growth Plan: for scaling startups, starting at $9/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Professional Plan: for high-growth teams, starting at $999/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Enterprise Plan: for scaled companies who need total control, support, and advanced functionality (with custom pricing and volume-based discounting)


  • MoEngage doesn’t offer a free plan.

  • MoEngage offers three plans, Starter, Growth, and Enterprise. Starter plans start at 10,000 MAU. To get cost information and see the product, you need to have a demo and go through a sales process to get access.

  • Analytics is an add-on charge.



Campaign Tools



  • User Segmentation

  • Advanced Campaign Builder, both Drag-and-Drop and Advanced HTML

  • Custom Message Personalization

  • Automated Omnichannel Journeys

  • Intelligent & Timezone Delivery

  • Limited API



Insights & Analytics



  • A/B Testing

  • Custom Outcome Tracking

  • Delivery, Open, and Click Stats

  • Monthly Active User and Subscriber Trends

  • Custom Data

  • User Profiles

  • Integrations

  • Data Imports and Exports

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Personalization your way

Organized & Intuitive UI

In contrast to MoEngage, we make segmenting your users and tracking events easier to execute. MoEngage offers a variety of features, but the complexity of their interface can make it difficult to execute campaigns and take advantage of these capabilities. We designed our dashboard with product and marketing professionals in mind, so campaign execution isn't limited by technical know-how. Enjoy intuitive segment creation and message customizations without calling in the help of a developer.

Why onesignal types of sdks for developers

Straightforward Setup

Although MoEngage offers a variety of messaging channels and features, taking advantage of everything they have to offer requires an extensive setup process that can increase the time it takes to see the value of the platform. In contrast, our robust documentation library, powerful SDKs, and dynamic integrations make it easy to start sending messages today and optimize as you go.

Competitor onesignal pricing

Accessible Pricing With Built-in Flexibility

We believe transparency and cost-effective pricing fosters strong customer relationships. Unlike MoEngage, we price our plans to be attainable for businesses of any size and stage. Our Free and Growth Plans empower your team to take advantage of our capabilities without stretching your budget. We’ve also made all our plan details and features public on our pricing page to help you decide what option makes sense for your company and budget.

Market-Leading Performance

We outperform MoEngage when it comes to market share and feature rankings. Some highlights include:

  • Reviewers rate us ahead of MoEngage in almost every category on G2, including our ease of use, quality of support, campaign features, analytics capabilities, optimization options, and overall performance.

  • We have customers across 174 countries, while Moengage has been adopted in only 35 countries.

  • Compared to our 200 billion message sends per month, MoEngage sends only 12 billion messages per month.

  • OneSignal is installed in over 100 times more mobile apps and is used by over 100 times more websites than MoEngage.

  • We have broader support for web push than MoEngage. For example, MoEngage lacks macOS Safari or the Microsoft Edge browser support.

Analytics track message outcomes

Reliability & Deliverability You Can Trust

When it comes to message reliability and delivery, we hold ourselves to exceptionally high standards. In addition to tracking sent messages, our Confirmed Delivery and Direct and Influenced Opens analytics ensure that you’re understanding the full picture. In comparison, MoEngage tracks impressions, but doesn’t accurately track whether your notifications were received by the device.

Effortless In-App Customizations

Our intuitive in-app message builder gives you greater control over message layout, content, and design.

We offer pre-built in-app templates for push permission prompts, welcome messages, new feature announcements, promotions, and app store rating requests as well as customizable in-app Carousels. In contrast, MoEngage's in-app features offer less customization options and are less intuitive to use. It’s no wonder Our straightforward yet versatile interface is the reason why users rate OneSignal higher than MoEngage for rich media notifications, customization options, and ease of use.

A Clear Customer Favorite

It’s no accident that we’re the world’s leading messaging provider. Learn why we’ve earned the respect and trust of companies across different industries and countries — and why they chose to make the switch to OneSignal.

Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.
Andrew Baltazar

Director of Product, Engagement, and Apps

Top Brands Choose OneSignal Over MoEngage

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