OneSignal vs. Iterable: What's the difference?

Customer engagement tools aren’t all created equally. See why customers are choosing OneSignal over Iterable. Start engaging your customers with OneSignal today.

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A High-Level Comparison

Iterable is a good fit for highly-resourced teams with large budgets and with dedicated engineering resources for a long setup and ongoing management.

However, most companies need their messaging to do more or are strapped for dev resources. That’s how we’re different. OneSignal aims to streamline your messaging workflow across teams and departments. We combine powerful no-code tools (from segmentation to automation and testing), a fast and unlimited API, and top-notch support. And those are just a few of the reasons OneSignal is a G2 Leader for best usability, easiest setup, and enterprise.

For over 2M apps, OneSignal is a better choice.






  • Mobile Push

  • Web Push

  • In-App Messaging

  • Email

  • SMS

  • App Inbox





  • Free Plan: for small teams, offered for free (with unlimited mobile subscribers and up to 10k web subscribers)

  • Growth Plan: for scaling startups, starting at $9/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Professional Plan: for high-growth teams, starting at $999/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Enterprise Plan: for scaled companies who need total control, support, and advanced functionality (with custom pricing and volume-based discounting)


  • Iterable doesn’t offer a free plan.

  • Iterable doesn’t have a pricing page on its website. To get cost information and see the product, you need to have a demo and go through a sales process to get access.



Campaign Tools



  • User Segmentation

  • Advanced Campaign Builder, both Drag-and-Drop and Advanced HTML

  • Custom Message Personalization

  • Automated Omnichannel Journeys

  • Intelligent & Timezone Delivery

  • Limited API



Insights & Analytics



  • A/B Testing

  • Custom Outcome Tracking

  • Delivery, Open, and Click Stats

  • Subscriber, Behavior, and Engagement Trends

  • Integrations

  • Custom Events & Attributes

  • User Profile

  • Data Imports and Exports

Ready to Get Started with OneSignal?

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Journeys cross channel journey orchestration 2023

Robust Capabilities Across Channels

Iterable’s primary focus is email marketing. Although they offer a good email product, their other channels are less advanced and customizable. In comparison, we are a true multichannel messaging provider in every sense of the word. The quality and flexibility of our product is the reason why we’ve earned the trust of over 250,000 mobile apps and 300,000 websites.

Industry mobile onboard your users to success

Dynamic Mobile-First Solutions

We’re heavily favored by mobile-first companies and have earned the trust of over 500 times more mobile apps than Iterable.

Our in-app messaging solution is more advanced and easy to use and gives you greater control over message layout, content, and design. In the OneSignal dashboard, non-technical users can create rich in-app messages without being experts on HTML or CSS. Alternatively, developers can still use HTML and CSS for advanced customization.

Api powerful apis for all you need

Flexible API & SDK Options

Our API offers a powerful way to send personalized messages at scale and build effective user engagement strategies. Comparatively, Iterable has limited capabilities for sending messages via their API and messages must be sent to specific users or pre-defined lists.

In addition, Iterable does not provide SDKs for many popular development platforms, including React Native, Flutter, or Unity, making it much harder for developers to integrate with the product.

Analytics track message outcomes

Reliable Messaging & Analytics

We pride ourselves on message reliability, speed, and deliverability. Our analytics suite includes conversion tracking and integrates with solutions such as Google Analytics, Firebase, Mixpanel, and Amplitude to meticulously track and aggregate customer data. Our advanced analytics features such as Confirmed Delivery, direct and influenced opens, and subscription tracking will give you a more accurate and nuanced understanding of your message performance.

Why onesignal types of sdks for developers

Seamless Setup

We provide extensive documentation, powerful SDKs, and dynamic integrations to streamline the implementation process. Despite catering to marketers, Iterable’s platform is complex and their limited documentation can make it more difficult to implement the tool and learn how to use each feature. Compared to OneSignal, Iterable has a much longer onboarding timeline, which can delay the amount of time it takes to reap value from the product.

Personalization your way

Intuitive Interface

Our dashboard is designed to be intuitive to use from day one, so productivity and collaboration aren’t blocked by a steep learning curve. Iterable’s UI can create a barrier in effectively creating and executing your campaigns, since it’s complicated to learn. Our flexible, straightforward UI is a key reason why we outscore Iterable in ease of use, key feature ratings, messaging optimization, and platform satisfaction.

A Customer Favorite

Reviewers rank us above Iterable in the majority of G2 categories, including audience segmentation, retargeting, campaign analytics, audience insights, message optimization, and overall platform UI. We rank higher than Iterable in 19 of the 25 features listed on G2. On TrustRadius, reviewers were over twice as likely to recommend OneSignal over Iterable. Users also ranked us eight times higher than Iterable for our usability and support. Check out our customer case studies below and create a free account to learn why we’ve earned the respect and trust of companies across different industries and countries.

Charlie Kottler
I’ve experienced a rocky implementation process with other tools. One of the main selling points with OneSignal was the ease of implementation and support — from working with sales to actually implementing the product.
Charlie Kottler

Product Manager, Project Rōnin

Top Brands Choose OneSignal Over Iterable

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