OneSignal vs. Customer.io: What's the Difference?

Customer engagement tools aren’t all created equally. See why customers are choosing OneSignal over Customer.io. Start engaging your customers with OneSignal today.

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A High-Level Comparison

Customer.io is a good fit for highly-resourced teams with large budgets and with dedicated engineering resources for a long setup and ongoing management.

However, most companies need their messaging to do more or are strapped for dev resources. That’s how we’re different. OneSignal aims to streamline your messaging workflow across teams and departments. We combine powerful no-code tools (from segmentation to automation and testing), a fast and unlimited API, and top-notch support. And those are just a few of the reasons OneSignal is a G2 Leader for best usability, easiest setup, and enterprise.

For over 1.8M apps, OneSignal is a better choice.

OneSignal

Customer.io

Channels

OneSignal

Customer.io

  • Mobile Push

  • In-App Messaging

  • Email

  • SMS

OneSignal

Customer.io

Pricing

OneSignal

  • Free Plan: for small teams, offered for free (with unlimited mobile subscribers and up to 10k web subscribers)

  • Growth Plan: for scaling startups, starting at $9/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Professional Plan: for high-growth teams, starting at $99/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

  • Enterprise Plan: for scaled companies who need total control, support, and advanced functionality (with custom pricing and volume-based discounting)

Customer.io

  • You can get a free trial of their Basic plan.

  • Basic Plan: starting at $150/month for up to 8,000 users

  • Premium Plan: Custom Pricing, need to go through a demo

  • Enterprise Plan: Custom Pricing, need to go through a demo

OneSignal

Customer.io

Campaign Tools

OneSignal

Customer.io

  • User Segmentation

  • Advanced Campaign Builder, both Drag-and-Drop and Advanced HTML

  • Custom Message Personalization

  • Automated Omnichannel Journeys

  • Timezone Delivery

  • Limited API

OneSignal

Customer.io

Insights & Analytics

OneSignal

Customer.io

  • A/B Testing

  • Custom Outcome Tracking

  • Delivery, Open, and Click Stats

  • Segment Trends

  • Integrations

  • Custom Events & Attributes

  • User Profile

  • Data Imports and Exports
Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.
Andrew Baltazar

Director of Product, Engagement, and Apps

Top Brands Choose OneSignal Over Customer.io

Check Out Some of Our Free Resources

Forrester Consulting Total Economic Impact™ Study for OneSignal

2022 Customer Messaging Statistics, Trends and Insights

OneSignal Video Tour

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