OneSignal vs CleverTap

Choosing between OneSignal and CleverTap? Compare our product and features and learn about the key ways we’re different.

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OneSignal vs CleverTap

A High-Level Comparison

OneSignal
CleverTap

Channels

  • Mobile Push

  • Web Push

  • In-App Messaging

  • Email

  • SMS

Pricing

  • Free Plan - Up to 10,000 web subscribers, unlimited mobile subscribers
  • Growth Plan - Starting at $9/month + subscribers
  • Pro Plan - Starting at $99/month + subscribers
  • Enterprise - Custom Pricing
  • CleverTap for Startups - Ranges from $200/month for 20,0000 users to $1000/month for 100,000 users

  • CleverTap for Enterprises - Custom Pricing, for over 100,000 users


Key Features

  • A/B testing

  • Omnichannel user segmentation and message personalization with easy-to-implement Data Tags

  • Message automation options based on user milestones and behavioral triggers

  • Pre-built in-app message templates for push permission prompts, welcome messages, new feature announcements, promotions, and app store rating requests — no coding required

  • In-app Carousels & Surveys

  • Flexible message builder tool with drag-and-drop UI for greater ease and customization

  • SMS & MMS support for sending eye-catching gifs and images in text messages

  • Advanced performance analytics and 35+ turn-key integrations with leading Analytics, CDP, CMS, and eCommerce providers.

  • Intelligent Delivery feature uses AI to determine optimal send time for each user.

  • Confirmed Delivery feature tracks when a device successfully receives a notification or revokes notification permission

  • Customizable web push permission prompting options.

  • Flexible message automation options based on user milestones and behavioral triggers.

  • Push notification preview tool

  • Real-time geolocation targeting capabilities

  • Multi-language messaging support

  • A/B Testing

  • Omnichannel user segmentation and message personalization with Journey tool

  • Message automation options based on user milestones and behavioral triggers

  • App inbox message templates

  • Limited in-app customization options

  • No drag-and-drop UI

  • Basic SMS support, no Multimedia Messaging Service (MMS) support

  • Basic session analytics and campaign reporting

  • Limited Integrations

  • “Best Time” delivery feature uses AI to determine optimal send time for each user

  • No notification permission tracking

  • Real-time geolocation targeting capabilities

Of course, there's more to every company than just facts and figures. Below, we've outlined some of the core values that set us apart.

A Generous Free Plan

Compared to our competitors, we offer an extensive free plan because we believe that our success is contingent on yours. Whether you’re a scrappy startup or large enterprise, we offer you the tools and resources you need to grow, as well as the context and confidence to make an informed decision. Our variety of plans give you a scalable growth solution without a significant cost barrier. In contrast, CleverTap’s short, 14-day free trial and high baseline price can be deterring for small and medium-sized businesses deciding where to allocate their resources.

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Easy Setup, Immediate Results

Although CleverTap offers a variety of messaging channels, their complex onboarding process can delay implementation and undercut the value you receive from the product. We pride ourselves on our detailed documentation library, powerful SDKs, and dynamic integrations to ensure efficient implementation and quick success with our products. Customers rank our quality of support and ease of use far above CleverTap.

A Clear Customer Favorite

More than 25 times more mobile companies use OneSignal than CleverTap, which speaks to our status as a customer favorite. In addition, G2 reviewers rate us above CleverTap in almost every category. We are preferred for our in-app customizations, campaign features, content personalization, and more.

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Reliability & Deliverability You Can Depend On

When it comes to message reliability, speed, and deliverability, we hold ourselves to exceptionally high standards. While CleverTap customers complain that messages often don’t reach their end users, we reliably power notifications for hundreds of thousands of apps. We also believe that transparency is an important part of reliability, which is why we publish our uptime statistics and offer features like Confirmed Delivery.

Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.

Top Brands Choose OneSignal over Clevertap

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