OneSignal vs Braze

OneSignal is the market leader in customer engagement, powering mobile & web push, email, in-app messages, and SMS. See how we stack up against Braze.

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OneSignal vs Braze

Top Brands Choose OneSignal over Braze

See why companies prefer OneSignal

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OneSignal is the leading customer engagement platform for companies in need of a best-in-class user engagement solution. The OneSignal platform takes less than 15 minutes to set up and requires little to no code to implement, making it the ideal solution for organizations of all sizes. OneSignal provides best-in-class customer engagement across a multitude of different channels, including mobile and web push notifications, in-app messaging, SMS, and email.



  • Web Push
  • Mobile Push
  • In-App Messaging
  • Email
  • SMS
  • Web Push
  • Mobile Push
  • Email


  • Free Plan - Up to 10,000 web subscribers, unlimited mobile subscribers.
  • Growth Plan - Starting at $9/month + subscribers
  • Pro Plan - Starting at $99/month + subscribers
  • Enterprise - Custom Pricing
  • Pricing varies by account, based on service entitlements. Ranging from $50K - $220K.
  • Charges individually for API calls, exporting data, tag updates.

Key Features

  • Unlimited Mobile Push - (Free)
  • Unlimited Web Push - Up to 10K Subscribers
  • Segmentation & message personalization
  • Data Tags
  • Automated Messages
  • Data Export
  • User Permissions
  • List Upload
  • Advanced Analytics
  • Intelligent Delivery
  • Customizable Prompting
  • Rich Media Support
  • SMS & Email
  • Unlimited Mobile Push
  • Unlimited Web Push
  • Lifecycle Engagement Orchestration
  • Cross-Channel Personalization
  • Data Agility and Management
  • Optimization & AI

While Braze provides a one-stop platform specifically for advanced marketing teams, OneSignal is built for scale, readily available for anyone from anywhere.

Braze offers a great multi-channel messaging platform for high-level users, but this primarily limits how one can engage with users outside of the full Braze-driven customer journey. As a less developer-centric solution, Braze is slower to introduce support for newer platform features, such as iOS 14 beta support, App Clips support, and more.

Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.

OneSignal offers a host of enterprise-grade solutions for your marketing and engagement needs. Businesses can achieve hyper-personalization in their messaging through segments and data tags, as well as use customizable templates to prompt subscribers resulting in higher opt-in rates. OneSignal also supports API access across all plans, making it even easier to use.

Mobile push conversion driver

Mobile Push Notifications

When you pick up your phone, the first messages you see are push notifications - maybe there’s a breaking news alert, game update, response from a dating site... Whatever it is, chances are it came from us.

Push notifications are the top driver of app re-engagement and OneSignal is the #1 SDK used by app developers.

Web push announcements

Web Push Notifications

Reach users when they’re looking at other sites; visitors subscribe with just one click - no need to enter an email. Studies have shown that notifications have 30x conversion rate over email.

Best of all, web push notifications appear similar to native mobile push on many smartphones even if you don't have an app.


In-App Messaging

In just a few minutes create your own in-app messages that look native to your app - with no code or app store release. In-app messages reach all of your app’s users so even people who haven’t subscribed to push can get updates.

OneSignal offers features that no other alternative in-app messaging service currently offers.

Email built to save you money


With OneSignal's Email Composer, your messages will look great on every device. Start with our free templates and customize them to match your unique brand. We have an intuitive drag-and-drop composer so there's no need to code.

Sms craft sms that works


SMS is a powerful re-engagement channel and has among the highest open and engagement rates of all messaging channels - 97% of texts are read within 15 minutes. Send texts to convert prospects, drive more purchases, and increase brand loyalty.

Ready to get started with OneSignal?

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