OneSignal vs. Braze

Choosing between OneSignal and Braze? Compare our product and features and learn about the key ways we’re different.

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OneSignal vs. Braze

A High-Level Comparison

The chart below gives a high-level comparison of our channels, features, and pricing. For more detailed information on how our solutions differ, check out this article on choosing between OneSignal and Braze.



  • Mobile Push
  • Web Push
  • In-App Messaging
  • In-Browser Messaging
  • Email
  • SMS


  • Free Plan - Up to 10,000 web subscribers, unlimited mobile subscribers.
  • Growth Plan - Starting at $9/month + subscribers
  • Professional Plan - Starting at $99/month + subscribers
  • Enterprise Plan - Custom Pricing.
  • No Free Plan
  • Braze’s pricing isn’t available publicly, but generally ranges from $50,000 to $220,000 by account based on service entitlements.


  • In-app Carousels & Surveys
  • Pre-built in-app message templates for push permission prompts, welcome messages, new feature announcements, promotions, and app store rating requests — no coding required
  • Confirmed Delivery feature tracks when a device successfully receives a notification or turns off notification permission
  • Customizable web push permission prompting options
  • Free list uploads and data exports
  • Free unlimited API access
  • Intelligent Delivery feature uses AI to determine optimal send time for each user
  • Omni-channel user segmentation and message personalization with easy-to-implement Data Tags
  • Flexible message automation options based on user milestones and behavioral triggers
  • Built-in performance analytics and turn-key integrations with top analytics & CDP providers
  • Rich media support
  • Content Cards
  • Basic templates for push permission prompts and app store rating requests (require coding to implement)
  • Braze shows when a notification bounces, but not when a notification does not display due to user preferences
  • Braze requires websites to implement their web push permission prompting logic from scratch
  • Charge for list uploads and data exports
  • Charge for API access
  • Intelligent Timing feature uses AI to determine optimal send time for each user
  • Cross-channel user segmentation and message personalization with Journey Builder
  • Performance analytics
  • AI campaign optimization features

Of course, there's more to every company than just facts and figures. Below, we've outlined some of the core values that set us apart.

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Free Unlimited API Access

Whereas Braze charges for API access, updates, and overages, we offer free unlimited API access because we believe that technical flexibility is a necessity in the messaging industry. We understand that every company, product, and use case is unique and we want you to have all the tools and resources you need to realize your vision. In addition to providing an open API, we pride ourselves on our detailed API resources and scrupulously maintained documentation library.

Technical Flexibility Without Sacrificing Useability

We may be the number one app SDK used by developers, but we know from experience that building an exceptional product requires a diversity of ideas and skills. In addition to offering developers an open API and easy-to-use SDK, our dashboard was crafted with product and marketing professionals in mind, so collaboration is never stymied by technical know-how.

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Our dashboard is simple to use and provides a variety of built-in customization options, so it’s easy to execute and optimize your messaging strategy without relying on technical support. Our flexible, straightforward UI is a key reason why we outscore Braze in overall customer satisfaction, ease of use, key feature satisfaction, messaging automation and personalization capabilities, and analytical insight.

Straightforward Setup

Although Braze offers a full-featured platform with substantial capabilities, taking advantage of those capabilities requires an extensive setup process that can increase the time it takes to see the value of the platform. In contrast, our extensive documentation and powerful SDK make it easy to start sending messages and optimize as you go.

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Try Before You Buy

Whether you’re a scrappy startup or a successful corporation, deciding how and where to allocate your resources is an important decision. Unlike Braze, we offer a robust free plan to help startups get off the ground risk-free and give larger companies the context and confidence they need to make an informed decision.

Along with providing unlimited push notifications and API access, our free plan gives you the opportunity to trial advanced personalization features and other messaging channels that are available on our Growth, Professional, and Enterprise plans.

Transparency in Action

We believe that transparency and communication are the foundation for strong customer relationships. Unlike Braze, we’ve chosen to make our pricing model and plan details public so that you won’t encounter any surprises down the road. In an effort to respect your time and trust, we also offer self-serve purchasing options, so it’s easy to get started or upgrade your account without jumping through hoops. At the end of the day, we want to deliver on our promises in a way that respects your preferences and your budget.

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Reliability is our #1 Priority

When it comes to message reliability and delivery, we hold ourselves to exceptionally high standards. It’s no accident that we’re the world’s leading messaging provider. Learn why we’ve earned the respect and trust of companies across different industries and countries — and why they chose to make the switch to OneSignal.

Andrew Baltazar
OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no-brainer.

Top Brands Choose OneSignal over Braze

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