Above, we mentioned a few different ways to categorize your target audiences, but that just scratches the surface of the many techniques you can use to target different user personas. Use this list of target audience types to inspire your next segmentation strategy.
Demographic Target Audience – Based on characteristics such as age, gender, income, education, marital status, and geographic location. For example, "Women aged 18-34 in urban areas."
Psychographic Target Audience – Segmented by lifestyle, interests, values, and attitudes. For example, "Environmental enthusiasts who prioritize sustainable living."
Behavioral Target Audience – Defined by specific behaviors, habits, or purchasing patterns. For example, "Frequent online shoppers of luxury fashion brands."
Generational Target Audience – Focused on a particular generation, like Baby Boomers, Generation X, Millennials, or Generation Z, each with its own set of characteristics and preferences.
B2B (Business-to-Business) Target Audience – Geared toward businesses and organizations rather than individual consumers. This may include specific industries, company sizes, or decision-makers within businesses.
B2C (Business-to-Consumer) Target Audience – Targeting individual consumers who purchase products or services for personal use.
Local Target Audience – Concentrated on a specific geographic area or region, such as targeting residents of a particular city or neighborhood.
Global Target Audience – Targeting a broader, international audience that spans multiple countries and regions.
Niche Target Audience – Focused on a small, specialized group with unique interests or needs. For example, "Vegetarian dog food enthusiasts."
Segmented Target Audience – Divided into various segments based on a combination of criteria. This approach allows for highly tailored marketing strategies, considering a combination of demographics, behaviors, and psychographics.
Occasional Target Audience – Targeting individuals or groups who may only be interested in your product or service during specific occasions or events. For instance, "Holiday gift shoppers."
Brand Loyalty Target Audience – Centered on existing customers who have demonstrated loyalty to your brand and are more likely to make repeat purchases.
Product-Specific Target Audience – Tailored for promoting a particular product or product category within your offerings.
Market Segment Target Audience – Based on market segmentation criteria, including factors like industry, market size, and growth potential. This is commonly used in B2B marketing.