Messaging strategy How to Integrate Your DMP to Send Targeted Notifications Messages that are personalized for a specific target audience always perform better than the spray-and-pray, one-size-fits-all campaigns. Everyone understands that, but not everyon...
Messaging strategy What Will Re-Engage the Most? Email vs. Retargeting Ads vs. Push Notifications Abandoned carts costs marketers up to $4 trillion per year. The 3 solutions are: email, retargeting ads, and push notifications.
Features & updates OneSignal now supports new iOS 12 notification features Note: Check out our updated blog posts on newer iOS updates like iOS 13 and 14! iOS 13 and Xcode 11 Changes That Affect Push Notifications iOS 14 & macOS Big Sur Changes That Aff...
Messaging strategy Notifications are highly reliable, except when device manufacturers interfere After several years of rapid improvements, notifications are now at a point of maturity and broad availability to be the primary way for apps to deliver time-sensitive messages to...
Messaging strategy How to Use Data Tags in OneSignal Data Tags are one of our most powerful features for advanced targeting and engagement. Tags enable you to store arbitrary data for each user which can then be used to build custom...
