As two of the most popular customer engagement platforms on the market, OneSignal and Braze are often the subject of comparison. While we both provide an advanced suite of tools to engage your users, our solutions take different approaches to pricing, user experience, and functionality. Below, we've detailed some key ways that our platforms and plans are unique.

Article Overview:

Pricing

We offer transparent and customizable pricing. (You can find the details on our pricing page.). At a high-level, OneSignal charges based on channel usage. You can also choose to add an boarding package. Our plans also come with a flexible data tag allotment and unlimited data tag updates. You can choose to talk with sales to find the right plan for you or sign up, get started, and upgrade on your own.

For Braze, you must talk with sales and go through a demo before you can get a sense of your pricing. They charge based on a variety of elements: the number of users that log at least 1 session each month (or MAU), email and SMS channel allotments, data points, and onboarding. If you’re considering or already using Braze, make sure you understand how data points work. Essentially, you must buy a certain number of points. And then each time an individual custom attribute is added or updated or whenever a user performs certain events it counts towards that allotment.

Unlike Braze, OneSignal also offers a free plan. Our free tool includes unlimited mobile push subscribers, unlimited API sends, and more (for the full list, visit our pricing page breakdown). Our aim is to provide a great free product, then give you the tools you need to take your customer engagement to the next level with our affordable, value-rich paid plans.

Customer Satisfaction

Braze offers a powerful and complex platform that "wows" prospects in demos. As a result, to successfully onboard you, Braze requires that you work with a success manager through a formal onboarding process, which takes several months. You can’t just get set up on your own. This works fine for companies with disposable time, and engineering and marketing resources.

OneSignal takes a different approach. We've built our product so that anyone can sign up and start using OneSignal on their own. That means our implementation is really fast and customers can realize value fast. This is a good fit for companies that have limited time and developer resources. We also offer various no-code tools, so it’s easy to optimize your messaging strategy without relying on technical support. And those are just a few of the reasons OneSignal is a G2 Leader for best usability, easiest setup, and enterprise.

Advanced Analytics and Conversion Tracking

Both OneSignal and Braze provide an analytics suite that includes conversion tracking. However, Braze uses personalized success metrics whereas we integrate seamlessly with leading analytics solutions such as Google Analytics to track and aggregate customer engagement data. Our Advanced Analytics dashboard provides a turn-key solution for measuring, reporting, and uncovering actions users take on your website or app.

Push Notification Delivery Statistics

In addition to tracking sent messages, our Confirmed Delivery feature also tracks when a device successfully receives a notification or turns off notification permissions to ensure that you’re understanding the full picture. In contrast, Braze only shows when a notification bounces, but not when a device chooses not to display it due to user preferences. This subtle but significant difference in their analytics can make it more difficult to get an accurate understanding of your notification delivery — and can make it more challenging to troubleshoot and optimize your messaging strategy.

Direct Opens & Influenced Opens

OneSignal supports tracking influenced opens on different intervals, including 15-minute, one-hour, and 24-hour time windows. These time windows can help you understand how effective your notifications are based on how quickly users take action. Braze also tracks direct and influenced opens, but automatically establishes the time interval for each classification.

Get insight into your message delivery and perform directly in your OneSignal dashboard.

Robust Free API

Unlike Braze, we provide unlimited API calls, so you have the technical flexibility to execute custom use cases and event tracking, without breaking your budget. Although Braze offers an API, you must purchase a subscription in order to access it.

Our API makes it easy to send messages, create segments, export data, update data, and retrieve messaging analytics. We don't charge by event and we believe that it’s bad practice to have low per-second event limits when popular apps can have thousands of active users. Our freemium model allows users to form their own opinion about our API and our product, so they can make an informed decision about upgrading when it makes sense for their company.

Supported Messaging Channels

Braze and OneSignal both support mobile push, web push, in-app messaging, email, and SMS. In addition, Braze also offers in-browser messaging.

Mobile Push Notifications

We’re proud to be the market leader in mobile push, with over 486,077 active apps using the service across 1.8 million developers. Braze has roughly 12,912 active apps.

We provide a streamlined UI that allows you to build and edit notifications in one intuitive message builder. Because rich media is critical to ensure that your notifications attract attention and compel engagement, we make it easy to add rich media and customize design elements to fit your brand identity.

Easily add rich media, automate your outreach, and target a precise segments of users with your notifications in your OneSignal dashboard.

To create custom iOS button labels and actions in Braze, extra code must first be added to your app. We automate all of these processes out of the box to ensure that you can edit notifications with ease and efficiency, regardless of your technical skill level. Customize CTA buttons, message design, rich media, content, logos, emojis, and much more — all without writing any code.

Earning Push Permission

We make earning push permission easy with a simple, code-free in-app message setting that you can toggle on or off when building your message. Braze requires users to manually make changes to their app code in order to implement a two-step opt-in permission process for iOS.

Web Push Notifications

We are also the market leader in web push notifications — over 300,000 websites that have implemented OneSignal, compared to 1,500 websites that use Braze. Our web push solution makes it easy to send messages to Windows, macOS, Android, Firefox, and many more devices.

Both of our tools provide previews of how web push notifications will look across popular devices before they are sent.  Check out our notification preview tool to see how your message will look on different devices.

Earning Push Permission

We offer multiple web push permission prompting options, including a floating “bell” icon, an in-line button, as well as various types of prompts on the page. Braze requires websites to manually implement their prompting logic from scratch, which can take more time to develop and be subject to reliability issues.

Use OneSignal's floating bell web prompt to encourage users to subscribe to notifications in a friendly, non-invasive way.

Email

Both Braze and OneSignal offer email capabilities. Our simple but powerful drag-and-drop email editor offers a variety of built-in customization options to design the perfect message for every use case.

OneSignal's drag-and-drop email builder tool.

We also offer email HTML support, so it's easy to import existing email templates.

IP Options

We offer both pre-warmed shared IPs (multiple domains), as well as dedicated IPs (only your domain) to give you more setup options. In contrast, Braze requires a dedicated IP and requires a manual email warmup process which can extend the time it takes to get up and running. We streamline this dedicated IP warmup process by automatically delivering messages more slowly.

Email Address Collection

We provide an intuitive and customizable web prompt template to collect user email addresses. Our web prompts can be triggered based on user interactions and deliver a seamless user experience with simple setup. These pre-built prompts can also be used to collect user phone numbers for SMS.

OneSignal's web prompt template with built-in email and phone capture forms.

In addition to providing pre-built templates, we also allow you to build your own forms and quickly sync emails via our web or mobile API. In contrast, Braze’s email prompt form is more complex to set up and is more limited in its customization and form field options.

SMS

We allow customers to bring their own Twilio accounts and any existing phone numbers or choose to use a OneSignal-managed Twilio account. Braze requires users to use a Braze-managed Twilio account to access their SMS product. You can get up and running with OneSignal in one day, as the process is fully automatic, and support is there for help if needed. Braze requires working with an onboarding manager to set up phone numbers and subscription groups, which can extend the onboarding timeline.

OneSignal's SMS tool allows you to use rich media and personalization tokens to create more engaging text messages.

Message Deliverability

OneSignal will automatically send text messages at the exact speed supported by each mobile number and will gracefully handle errors by re-trying when it is appropriate to do so. Braze requires users to actively manage rate-limiting and frequency capping, which can require more vigilant oversight to avoid deliverability issues or over-messaging.

In-App Messaging

Our intuitive in-app message builder gives you greater control over message layout, content, and design.

We also offer five versatile, pre-built in-app message templates for push notification permission prompts, welcome messages, new feature announcements, promotions, and app store rating requests. Braze provides templates for a permission prompt and app store review prompt, but these require technical setup which can be limiting for non-technical users.

OneSignal's pre-built in-app message templates.

We also offer an in-app carousel feature, which allows you to build up to 10 screens of customizable content in a scrollable, "carousel" format. Multiple slide cards empower you to create a cohesive onboarding flow, introduce users to new features, or create engaging promotions without relying on developer support. Our flexible in-app messaging UI also allows you to build in-app surveys, so that you can collect valuable feedback from users while they’re actively engaged in your app. Braze offers stand-alone in-app content cards, but these cards cannot be linked together to create a longer sequence.

OneSignal's In-App Carousel

Journeys

With our Journeys builder tool, you can orchestrate and automate push notifications, email, in-app, and SMS messages from a single workflow based on user behavior. In comparison, Braze offers a Canvas builder that offers similar functionality. The key difference is that Braze's tool requires 4 pages of set up and takes much more time to orchestrate your messaging.

OneSignal's intuitive Journeys builder.

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